How does Header Bidding work?
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...
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May 9, 20231 min read
What is Prebid?
Prebid is an open-source set of solutions designed to streamline and optimize the process of header bidding in digital advertising....
May 3, 20231 min read
First-price auctions and second-price auctions in Real Time Bidding
There are two primary types of auctions in Real Time Bidding (RTB) and programmatic advertising. First-price auctions and Second-price...
May 3, 20231 min read
How to calculate the number of variants in an A/B Test
To calculate the number of variants in an A/B test, for example when running A/B-testing using Emerse Labs in programmatic campaigns, you...
May 3, 20232 min read
Key features of programmatic advertising platforms
Programmatic advertising platforms have revolutionized the way digital advertising is bought, sold, and managed. Key features of these...
Apr 26, 20232 min read
How can an advertiser use ChatGPT for A/B-testing of online advertising content?
Here's a step-by-step guide to help advertisers effectively leverage ChatGPT for their campaigns: Define objectives: Clearly outline the...
Mar 21, 20231 min read
Why should businesses use A/B Testing in their digital advertising?
Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...
Mar 21, 20231 min read
What is a Demand Side Platform?
A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...
Mar 21, 20232 min read
What is programmatic advertising?
We explain what programmatic advertising is.
Jan 3, 20234 min read
100% uthyrning på rekordtid genom intelligent annonsering
Läs om hur Emerse hjälpte UniverCity hyra ut lägenheter på rekordtid genom digital annonsering och AI.
Jan 1, 20233 min read
Smarta annonseringsval som ledde till besöksrekord
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