How does Header Bidding work?
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...
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- May 9
- 1 min
What is Prebid?
Prebid is an open-source set of solutions designed to streamline and optimize the process of header bidding in digital advertising....
- May 3
- 2 min
Key features of programmatic advertising platforms
Programmatic advertising platforms have revolutionized the way digital advertising is bought, sold, and managed. Key features of these...
- Mar 21
- 1 min
Optimal Real Time Bidding in Online Advertising
Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...
- Mar 21
- 1 min
Reinforcement Learning for Real Time Bidding
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...
- Mar 21
- 1 min
Managing Programmatic Advertising Using Machine Learning
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...
- Mar 21
- 1 min
What is a Demand Side Platform?
A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...
- Mar 21
- 2 min
What is programmatic advertising?
We explain what programmatic advertising is.
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