Machine Learning

How can an advertiser use ChatGPT for A/B-testing of online advertising content?

Here's a step-by-step guide to help advertisers effectively leverage ChatGPT for their campaigns: Define objectives: Clearly outline the...

Optimal Real Time Bidding in Online Advertising

Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...

Reinforcement Learning for Real Time Bidding

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...

Managing Programmatic Advertising Using Machine Learning

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...

Why should businesses use A/B Testing in their digital advertising?

Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...