Apr 262 minHow can an advertiser use ChatGPT for A/B-testing of online advertising content?Here's a step-by-step guide to help advertisers effectively leverage ChatGPT for their campaigns: Define objectives: Clearly outline the...
Mar 211 minOptimal Real Time Bidding in Online AdvertisingMaster’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...
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Mar 211 minWhy should businesses use A/B Testing in their digital advertising?Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...