Resources | Emerse

How does Header Bidding work?

Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...

What is Prebid?

Prebid is an open-source set of solutions designed to streamline and optimize the process of header bidding in digital advertising....

First-price auctions and second-price auctions in Real Time Bidding

There are two primary types of auctions in Real Time Bidding (RTB) and programmatic advertising. First-price auctions and Second-price...

How to calculate the number of variants in an A/B Test

To calculate the number of variants in an A/B test, for example when running A/B-testing using Emerse Labs in programmatic campaigns, you...

Key features of programmatic advertising platforms

Programmatic advertising platforms have revolutionized the way digital advertising is bought, sold, and managed. Key features of these...

How can an advertiser use ChatGPT for A/B-testing of online advertising content?

Here's a step-by-step guide to help advertisers effectively leverage ChatGPT for their campaigns: Define objectives: Clearly outline the...

Optimal Real Time Bidding in Online Advertising

Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...

Reinforcement Learning for Real Time Bidding

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...

Managing Programmatic Advertising Using Machine Learning

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...

Why should businesses use A/B Testing in their digital advertising?

Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...

What is a Demand Side Platform?

A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic...

What is programmatic advertising?

We explain what programmatic advertising is.