Nov 15, 20231 minOptimal Real Time Bidding in Online AdvertisingMaster’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...
Mar 21, 20231 minWhy should businesses use A/B Testing in their digital advertising?Using A/B testing in digital advertising allows businesses to make data-driven decisions and optimize advertising campaigns for better...