This policy covers Emerse use of personal information that is collected when you provide Emerse with personal information including but not limited to when you use the Website or when you are exposed to advertisements served using our platform or technology.
Emerse holds an EDAA Licence Agreement for use of the OBA Icon and adheres to the IAB Europe OBA Framework. Emerse are members of the IAB and also registered under the IAB Transparency and Consent Framework.
You can opt-out from data-driven advertising that uses Emerse technology at the Your Online Choices platform. To be removed from any audience database used to serve ads with the Emerse platform, please visit the following link and select “Your ad choices” : http://youronlinechoices.com/
1. Data Protection Officer
2. Data Controller
For the purposes of the Personal Data Act (Sweden 1998:204), the data controller is Emerse Sverige AB, registration number 556805-2582 with registered address at Emerse Sverige AB, Lilla Fiskaregatan 1A, 222 22 Lund, Sweden. The Personal Data Act is based on Directive 95/46/EC which aims to prevent the violation of personal integrity in the processing of personal data
3. Storage of Your Personal Information
Emerse never stores personal information such as name, adress, telephone number or email as part of our advertising technology platform or as part of the serving of advertisements we do for advertising and advertising agency clients. Any data used in or stored by our technology platform is always anonymous and does not contain personal information. Cookie data or IP address is for example never connected to your name, address or email. Further, IP addresses are shortened before they are stored to remove any detailed identification. We require our technology partners and clients to make sure any data used in connection with our technology platform is also anonymous.
The only situation we store personal information such as your name is when you contact our team through a “Contact us” form on one of our websites or sign up to a communication service with us such as a newsletter. When you supply any personal information to Emerse, we have legal obligations towards you in the way we use this data. We must collect the information fairly, that is, we must explain how we will use it, and tell you if we want to pass the information on to anyone else. When using your personal information, Emerse will act in accordance with current legislation and is committed to protecting and respecting your privacy. We will ensure that all personal information supplied is held securely, in accordance with the Personal Data Act.
Any personal information collected if you submit a contact form on our website is never stored for more than 12 months and you can always request for it to be removed at any time by contacting the Emerse Data Protection Officer.
4. Use of Your Personal Information
While we only store personal information for the purpose of responding to your requests when filling out a Contact us form on our website, any anonymous information we hold for the purpose of operating our technology platform and serve advertisements on behalf of our clients or partners will only be used within Emerse and by our clients or partners for the purposes of providing our services.
We will use information held in our technology platform in the following ways:
- to serve more relevant advertisements from our clients;
- to ensure that content is presented in the most effective manner for you and for your computer;
- to carry out our obligations arising from any contracts entered into between you and us; to allow you to participate in interactive features of our service when you choose to do so;
- to notify you about changes; and
- to pass on your personal details to select partners and clients we work closely with.
If you have signed up to an email newsletter, you can opt-out of such email correspondence at any time by following an unsubscribe link in an email. Otherwise, your information will only be disclosed where we are obliged or permitted by law. We will remove information in the event that you request us to discontinue the holding of your data.
5. IP Addresses, Cookies and mobile identifiers
We may collect information about your computer, including where available your IP address, operating system and browser type, to more accurately serve advertisements by our clients that are more relevant to you. Any data used for such purposes is always anonymous and does not contain for example your name or address. For the same reason, we may obtain information using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. In addition to cookies, there are also other anonymous identifier technologies used in some situations, for example mobile identifiers used by mobile applications that don’t support cookies. This anonymous data help us to deliver a better and more personalised service for our clients. Cookies enable us to:
- better match advertisements with the right audience
- serve ads that are targeted to a certain audience
- deliver advertisements to existing customers or visitors of our clients’ websites
- to estimate an audience size;
- to customise the advertisements according to the interests of different audiences;
- to remarket advertisements based on your previous visit to a website;
We use the following domains to place cookies:
In addition to cookies and identifiers from the domains listed above, we also use anonymous data when provided by other technology vendors. These might include but are not limited to Doubleclick, Google, Facebook, The Rubicon Project, Pubmatic, BidSwitch, SpotXchange, Fyber, Integral Ad Science, Tapad and Falk.
6. Disclosure of the company’s policy on Sensitive Segments and Children’s Segments
We do not collect sensitive information (such as religion, political opinion etc). The cookie information collected aims to increase the relevancy of the ads being displayed to you. We do not create segments that specifically target people age 12 and under. We do not process any information which could be used by Emerse, directly or indirectly, with the help of a third party or otherwise, to determine the identity of users.
7. How to Opt-out of cookies
You can use the cookie management tools in your web browser to manage and remove cookies. Different web browsers handle this in different ways, please see the Help section for your specific web browser for more information on how to manage cookies in your browser. More information about managing cookies, including links describing how to prevent or clear cookies from the most popular browsers, can be found here: http://www.allaboutcookies.org/manage-cookies/ . More information can also be found here: http://www.youronlinechoices.eu
8. Access to Your Personal Information
You have the right to request a copy of the personal information which we hold about you and to have any inaccuracies corrected. Please address requests to Data Protection Officer, Emerse Sverige AB, Lilla Fiskaregatan 1A, 222 22 Lund, Sweden.