Years ago, we rolled up our sleeves and set about building ourselves a programmatic advertising platform from scratch. We wanted to create a world-leading DSP (demand-side platform) for video advertising and other digital communications.
As well as working to perfection, it had to be easy to use. Because although many clients like to receive a full service, others prefer to launch and run their video marketing campaigns themselves. The path to simplicity is rarely simple, however. We achieved our goal through painstaking programming that produced both ingenious algorithms and a clear user interface.