Master’s thesis carried out at Emerse Sverige AB for the Department of Automatic Control, Lund University. Author: David Rådberg...

Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Author: Erik Smith Supervisors:...

Det här är den första artikeln i vår serie ”Emerse on Quality” där vi diskuterar viktiga ämnen inom kvalitetskontroll av digital...

How ad stacking is wasting your ad budget and how you can avoid it.

In this article we explore how smart bidding signals from Google Ads can inform optimization in programmatic advertising campaigns.

Click discrepancy between Google Analytics sessions and DSP clicks. What causes it and what you can do about it.