Smarta annonseringsval som ledde till besöksrekord
Vill du komma i kontakt med oss, veta mer om Emerse eller programmatisk marknadsföring? Kontakta oss genom formuläret här eller Johan...
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29 nov.4 min läsning
100% uthyrning på rekordtid genom intelligent annonsering
Läs om hur Emerse hjälpte UniverCity hyra ut lägenheter på rekordtid genom digital annonsering och AI.
29 nov.2 min läsning
Key features of programmatic advertising platforms
Programmatic advertising platforms have revolutionized the way digital advertising is bought, sold, and managed. Key features of these...
29 nov.2 min läsning
How to calculate the number of variants in an A/B Test
To calculate the number of variants in an A/B test, for example when running A/B-testing using Emerse Labs in programmatic campaigns,...
29 nov.1 min läsning
What is Prebid?
Prebid is an open-source set of solutions designed to streamline and optimize the process of header bidding in digital advertising....
29 nov.1 min läsning
First-price auctions and second-price auctions in Real Time Bidding
There are two primary types of auctions in Real Time Bidding (RTB) and programmatic advertising. First-price auctions and Second-price...
29 nov.2 min läsning
How does Header Bidding work?
Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand...
29 nov.3 min läsning
Programmatic Buying Platforms
In the digital age, advertisements have evolved beyond mere static images and texts on web pages. They’ve transformed into a dynamic,...
29 nov.2 min läsning
Programmatic Advertising Examples
Five outstanding examples of programmatic advertising campaigns Programmatic advertising has redefined the landscape of digital...
29 nov.3 min läsning
Programmatic Recruitment Advertising
Programmatic Recruitment Advertising: A Modern Approach to Hiring In the age of digital transformation, nearly every industry is...
29 nov.5 min läsning
How does programmatic advertising work - The Details
The Detailed Mechanics of Programmatic Advertising Programmatic advertising has emerged as a game-changer, reshaping how brands connect...
29 nov.1 min läsning
Managing Programmatic Advertising Using Machine Learning
Master’s thesis carried out at Emerse Sverige AB for the Department of Computer Science, Lund University. Authors: Carl Dahl, Pontus...
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