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 “It was astonishing when the test campaign proved that even a small difference in design could have a big impact on the click rate. This meant that, based on facts, we were able to make the decision to run the main campaign with the best banner and use our advertising budget correctly.”

Dag Westerberg, Marketing Manager at Sova.

“Sometimes it is not the ads that have been tipped to be successful that perform best; this can be influenced by creators, clients and publishers. The risk of not succeeding is exactly what Emerse Labs minimizes because advertisers testing ad variants in this way provides actual evidence about which variant is the best performing.”

Carl-Johan Grund, CEO of Emerse.

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