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Viewability

Advertisers and agencies have become increasingly concerned that they might be paying for ads that no-one sees. Equally, they want to ensure their ads are actually seen by their target audience. Viewability is a measurement that tracks impressions and counts…

Viewability

The whole point of ads is for them to be seen by the target audience, right? Viewability is a way of measuring which ads were actually seen, or had the potential to be seen when served on web pages. There…

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