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Shortcuts to find and get to know your unique target group

The more ad buyers know about their target group and how and where to most effectively reach them, the better their ad campaign will be. Using data has always been important in marketing, buying ad space programmatically through a DSP…

Don’t work too hard. Use dayparting.

It's important to be frugal with your resources both in terms of the heatwave and with your programmatic campaigns so that you can be as effective as possible. We understand that many have embraced more continental habits such as siesta…

Targeting Powered by Proximity

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

Weather Targeting

The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products…

What’s your Story?

Brand storytelling not only works well for established global brands but also for less well-known brands.  Building a story with sequential video advertising gradually increases awareness and captures the target audience’s attention effectively. Sequential storytelling uses programmatic re-targeting technology and…

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