skip to Main Content

Don’t work too hard. Use dayparting.

It's important to be frugal with your resources both in terms of the heatwave and with your programmatic campaigns so that you can be as effective as possible. We understand that many have embraced more continental habits such as siesta…

Targeting Powered by Proximity

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

Private Market Places

Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…

Targeting Methods

The internet is a very crowded place. Over 3 and a half billion people use the internet regularly worldwide, which accounts for more than 46% of the world population. Finding the right target audience for your digital advert is key…

Weather Targeting

The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products…

Brand Safety

With programmatic buying, it’s important to control the quality of the traffic you are actually buying. None more so than with the prevalence of extremist and other sensitive content online, this could risk brand advertisements appearing alongside inappropriate content.

Advertising in a Snap

Emerse is proud to announce that we now offer our clients advertising opportunities on Snapchat. Snap ads is a great way to engage your target audience on mobile and take part in the millions of Snaps sent each day. Over…

What’s your Story?

Brand storytelling not only works well for established global brands but also for less well-known brands.  Building a story with sequential video advertising gradually increases awareness and captures the target audience’s attention effectively. Sequential storytelling uses programmatic re-targeting technology and…

Christmas Luncheon 2017

For the second consecutive year, Emerse has been invited to Swedish Chamber of Commerce's Christmas Luncheon at the Landmark Hotel in London. Over thirty years ago, the Christmas Luncheon was introduced to the SCC event calendar. Since then, it has…

Happy Birthday Emerse!

The Emerse success saga started 10 years ago by Carl-Johan Grund. The first few years he ran the business on his own at Place Louise in the city centre of Brussels. Hiring freelancers for projects, whereof some of them worked…

Back To Top