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Dmexco – Time to Take Care

Stay curious, act consciously, take responsibility and create special experiences. This message is behind the motto “Take C.A.R.E.” (Curiosity–Action–Responsibility–Experience), which dmexco (September 12 & 13) has chosen for 2018. With this, the central meeting place of the digital economy shows that…

5 reasons why you should visit DMEXCO

DMEXCO is a one-of-a-kind event each year in Cologne – this year September 12–13. It has been the meeting place for key players in the digital business, marketing and innovation since 2009. It's where industry leaders, marketing and media professionals…

Tracy Levin promoted to Head of Partnerships

Since our launch just over ten years ago, our goal has been to create a strong effect from digital advertising that gives results and helps customers grow. Growth has been positive and has stemmed from many long-term customer relationships. Now…

Don’t work too hard. Use dayparting.

It's important to be frugal with your resources both in terms of the heatwave and with your programmatic campaigns so that you can be as effective as possible. We understand that many have embraced more continental habits such as siesta…

5 tips for advertising around the World Cup

Are you thinking of promoting yourself in connection with the FIFA World Cup? Then you are not alone! We can already see advertising prices starting to increase ahead of June 14 when the world's largest (unofficially) sports event kicks off…

Re-Target Your Target Audience

Re-targeting is a fantastic feature of interest-orientated advertising. Re-targeting tags allow you to revisit people who visited your website previously, or watched your video ad or clicked on your banner; users who already evidenced their interest in your content, product…

Targeting Powered by Proximity

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

Private Market Places

Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…

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