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Ads.txt for mobile apps

IAB Tech Lab has now released the final version of the app-ads.txt. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. This signals that the beta period is over,…

Listen! We offer Programmatic Audio

Digital listening services such as Spotify, Soundcloud, Targetspot, Triton and Tunein reach 1 billion listeners worldwide every month. Through advertising sparks in listening services, your brand gets virtually undivided attention that can neither be skipped or avoided entirely via ad blocking. By adding Programmatic…

How to create perfect ads

Well-designed banner ads are key to successful digital campaigns. As an advertiser, what factors should you consider to make sure your banner ad captures the attention of the target audience and generates greater results? Our client, Uniti, recently ran a…

Christmas greetings

Christmas is not just the season of joy, it's also a time for reflection. When we gather around the Christmas tree, with gifts and wonderful food, we think of loved ones who are no longer with us. Many of us…

How to raise your ad buyer IQ

The Times They Are A Changin’ and there is an industry-wide focus on supply chain efficiency and a greater than ever demand for transparency. This is supported by the introduction of privacy related regulations such as The European Union’s General…

Shortcuts to find and get to know your unique target group

The more ad buyers know about their target group and how and where to most effectively reach them, the better their ad campaign will be. Using data has always been important in marketing, buying ad space programmatically through a DSP…

Fresh leadership at Emerse Ad Operations

Team Emerse has two familiar faces heading up Ad Operations at Emerse; Caroline Geijer and Emelie Lundqvist. Simply put, they lead the team with responsibility for setting up, optimizing and reporting our customers' campaigns in the most effective way. Caroline Geijer, who took over as Team Leader this month, was promoted after…

Exciting ideas, many meetings and now… action!

Dmexco in Cologne is the biggest European meeting place and a community for key players in digital marketing. The last couple of years, we have taken active part in this event. The expo and conference of 2018 took place last…

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