IAB Tech Lab has now released the final version of the app-ads.txt. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. This signals that the beta period is over,…
Digital listening services such as Spotify, Soundcloud, Targetspot, Triton and Tunein reach 1 billion listeners worldwide every month. Through advertising sparks in listening services, your brand gets virtually undivided attention that can neither be skipped or avoided entirely via ad blocking. By adding Programmatic…
Emerse, the Demand Side Platform company, generated sales of more than SEK 46 million and a profit in 2018 with continued high growth anticipated. The sales team has been expanded and expectations for 2019 are high.
Well-designed banner ads are key to successful digital campaigns. As an advertiser, what factors should you consider to make sure your banner ad captures the attention of the target audience and generates greater results? Our client, Uniti, recently ran a…
Christmas is not just the season of joy, it's also a time for reflection. When we gather around the Christmas tree, with gifts and wonderful food, we think of loved ones who are no longer with us. Many of us…
The Times They Are A Changin’ and there is an industry-wide focus on supply chain efficiency and a greater than ever demand for transparency. This is supported by the introduction of privacy related regulations such as The European Union’s General…
Eriks Fönsterputs, Hilding Anders Sweden AB including the brands Ekens and Hildings beds, Uniti.
The more ad buyers know about their target group and how and where to most effectively reach them, the better their ad campaign will be. Using data has always been important in marketing, buying ad space programmatically through a DSP…
Team Emerse has two familiar faces heading up Ad Operations at Emerse; Caroline Geijer and Emelie Lundqvist. Simply put, they lead the team with responsibility for setting up, optimizing and reporting our customers' campaigns in the most effective way. Caroline Geijer, who took over as Team Leader this month, was promoted after…
Dmexco in Cologne is the biggest European meeting place and a community for key players in digital marketing. The last couple of years, we have taken active part in this event. The expo and conference of 2018 took place last…