skip to Main Content

Viewability

Advertisers and agencies have become increasingly concerned that they might be paying for ads that no-one sees. Equally, they want to ensure their ads are actually seen by their target audience. Viewability is a measurement that tracks impressions and counts…

Ads.txt for mobile apps

IAB Tech Lab has now released the final version of the app-ads.txt. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. This signals that the beta period is over,…

Back To Top