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Viewability

Advertisers and agencies have become increasingly concerned that they might be paying for ads that no-one sees. Equally, they want to ensure their ads are actually seen by their target audience. Viewability is a measurement that tracks impressions and counts…

How to raise your ad buyer IQ

The Times They Are A Changin’ and there is an industry-wide focus on supply chain efficiency and a greater than ever demand for transparency. This is supported by the introduction of privacy related regulations such as The European Union’s General…

Shortcuts to find and get to know your unique target group

The more ad buyers know about their target group and how and where to most effectively reach them, the better their ad campaign will be. Using data has always been important in marketing, buying ad space programmatically through a DSP…

Don’t work too hard. Use dayparting.

It's important to be frugal with your resources both in terms of the heatwave and with your programmatic campaigns so that you can be as effective as possible. We understand that many have embraced more continental habits such as siesta…

Programmatic TV

It’s a new year with new possibilities and lots of exciting advertising opportunities ahead. Emerse always keeps an ear to the ground, and we know that programmatic video advertising for television is the new big thing. A multitude of on-demand…

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