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Dmexco – Time to Take Care

Stay curious, act consciously, take responsibility and create special experiences. This message is behind the motto “Take C.A.R.E.” (Curiosity–Action–Responsibility–Experience), which dmexco (September 12 & 13) has chosen for 2018. With this, the central meeting place of the digital economy shows that…

What’s your Story?

Brand storytelling not only works well for established global brands but also for less well-known brands.  Building a story with sequential video advertising gradually increases awareness and captures the target audience’s attention effectively. Sequential storytelling uses programmatic re-targeting technology and…

Christmas Luncheon 2017

For the second consecutive year, Emerse has been invited to Swedish Chamber of Commerce's Christmas Luncheon at the Landmark Hotel in London. Over thirty years ago, the Christmas Luncheon was introduced to the SCC event calendar. Since then, it has…

Cannes Lions International Festival of Creativity

Robert Whelan, Director Client Services at Emerse, drew the short straw and pounded the streets of Cannes for the Cannes Lions International Festival of Creativity where members of the creative communications industry from all over the globe come to meet,…

Next step for programmatic

Emerse was invited to a breakfast seminar with Dagens Media, a leading Swedish magazine who monitor the advertising and media industry. The themes of the seminar were the future of programmatic advertising and predictive marketing. Living in the midst of…

Yes we Cannes!

Emerse is at the Lions International Festival of Creativity in Cannes. This year Robert Whelan and Ajay Daved are flying the flag for Emerse. (Rumour has it that they are doing a reconnaissance for an Emerse yacht sometime soon!) With…

E-Commerce Summit

My colleagues and I headed to Malmö arena early to have a nice breakfast. After a short mingle, the speakers were next on the agenda. Many of them were CEO´s and founders of their own company and talked about how…

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