Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…
The internet is a very crowded place. Over 3 and a half billion people use the internet regularly worldwide, which accounts for more than 46% of the world population. Finding the right target audience for your digital advert is key…
The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products…
With programmatic buying, it’s important to control the quality of the traffic you are actually buying. None more so than with the prevalence of extremist and other sensitive content online, this could risk brand advertisements appearing alongside inappropriate content.
Brand storytelling not only works well for established global brands but also for less well-known brands. Building a story with sequential video advertising gradually increases awareness and captures the target audience’s attention effectively. Sequential storytelling uses programmatic re-targeting technology and…
For the second consecutive year, Emerse has been invited to Swedish Chamber of Commerce's Christmas Luncheon at the Landmark Hotel in London. Over thirty years ago, the Christmas Luncheon was introduced to the SCC event calendar. Since then, it has…
The Emerse success saga started 10 years ago by Carl-Johan Grund. The first few years he ran the business on his own at Place Louise in the city centre of Brussels. Hiring freelancers for projects, whereof some of them worked…
Robert Whelan, Director Client Services at Emerse, drew the short straw and pounded the streets of Cannes for the Cannes Lions International Festival of Creativity where members of the creative communications industry from all over the globe come to meet,…
Emerse was invited to a breakfast seminar with Dagens Media, a leading Swedish magazine who monitor the advertising and media industry. The themes of the seminar were the future of programmatic advertising and predictive marketing. Living in the midst of…
We are so excited to announce that we are selected as a finalist for the 2017 Red Herring’s Top 100 Europe Award, a prestigious award honouring the year’s most promising private technology ventures from the European business region. Red Herring…