We have recently had the pleasure of welcoming the following new clients to Emerse:
Eriks Fönsterputs, Hilding Anders Sweden AB including the brands Ekens and Hildings beds, Uniti.
Fresh leadership at Emerse Ad Operations
Team Emerse has two familiar faces heading up Ad Operations at Emerse; Caroline Geijer and Emelie Lundqvist. Simply put, they lead the team with responsibility for setting up, optimizing and reporting our customers' campaigns in the most effective way. Caroline Geijer, who took over as Team Leader this month, was promoted after…
Dmexco – Time to Take Care
Stay curious, act consciously, take responsibility and create special experiences. This message is behind the motto “Take C.A.R.E.” (Curiosity–Action–Responsibility–Experience), which dmexco (September 12 & 13) has chosen for 2018. With this, the central meeting place of the digital economy shows that…
5 reasons why you should visit DMEXCO
DMEXCO is a one-of-a-kind event each year in Cologne – this year September 12–13. It has been the meeting place for key players in the digital business, marketing and innovation since 2009. It's where industry leaders, marketing and media professionals…
Tracy Levin promoted to Head of Partnerships
Since our launch just over ten years ago, our goal has been to create a strong effect from digital advertising that gives results and helps customers grow. Growth has been positive and has stemmed from many long-term customer relationships. Now…
Don’t work too hard. Use dayparting.
It's important to be frugal with your resources both in terms of the heatwave and with your programmatic campaigns so that you can be as effective as possible. We understand that many have embraced more continental habits such as siesta…
5 tips for advertising around the World Cup
Are you thinking of promoting yourself in connection with the FIFA World Cup? Then you are not alone! We can already see advertising prices starting to increase ahead of June 14 when the world's largest (unofficially) sports event kicks off…
Emerse enrols in the IAB’s Transparency & Consent Framework for GDPR
The EU has introduced a new regulation called GDPR – The General Data Protection Regulation – enforceable from 25 May. It is designed to give individuals better control over their personal data. In today’s complex advertising ecosystem, companies like Emerse…
Should you be concerned about targeted advertising in the wake of the Cambridge Analytica case?
We have summarized the scandal surrounding the UK data analysis company, whose shameful methods allegedly helped Trump to his constituent victory in 2016. The case has contributed to the fact that a great deal of Facebook users are now worried that…
Targeting Powered by Proximity
Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…