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How to raise your ad buyer IQ

The Times They Are A Changin’ and there is an industry-wide focus on supply chain efficiency and a greater than ever demand for transparency. This is supported by the introduction of privacy related regulations such as The European Union’s General…

Shortcuts to find and get to know your unique target group

The more ad buyers know about their target group and how and where to most effectively reach them, the better their ad campaign will be. Using data has always been important in marketing, buying ad space programmatically through a DSP…

Fresh leadership at Emerse Ad Operations

Team Emerse has two familiar faces heading up Ad Operations at Emerse; Caroline Geijer and Emelie Lundqvist. Simply put, they lead the team with responsibility for setting up, optimizing and reporting our customers' campaigns in the most effective way. Caroline Geijer, who took over as Team Leader this month, was promoted after…

Exciting ideas, many meetings and now… action!

Dmexco in Cologne is the biggest European meeting place and a community for key players in digital marketing. The last couple of years, we have taken active part in this event. The expo and conference of 2018 took place last…

Dmexco – Time to Take Care

Stay curious, act consciously, take responsibility and create special experiences. This message is behind the motto “Take C.A.R.E.” (Curiosity–Action–Responsibility–Experience), which dmexco (September 12 & 13) has chosen for 2018. With this, the central meeting place of the digital economy shows that…

5 tips for advertising around the World Cup

Are you thinking of promoting yourself in connection with the FIFA World Cup? Then you are not alone! We can already see advertising prices starting to increase ahead of June 14 when the world's largest (unofficially) sports event kicks off…

Re-Target Your Target Audience

Re-targeting is a fantastic feature of interest-orientated advertising. Re-targeting tags allow you to revisit people who visited your website previously, or watched your video ad or clicked on your banner; users who already evidenced their interest in your content, product…

Baselworld

This week saw Emerse at Baselworld in Switzerland, the largest trade show for the international watch and jewellery industry. Occupying around 1.5 million square feet across several halls, the show had over 2,100 exhibitors from 45 countries with more than…

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