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How to raise your ad buyer IQ

The Times They Are A Changin’ and there is an industry-wide focus on supply chain efficiency and a greater than ever demand for transparency. This is supported by the introduction of privacy related regulations such as The European Union’s General…

Shortcuts to find and get to know your unique target group

The more ad buyers know about their target group and how and where to most effectively reach them, the better their ad campaign will be. Using data has always been important in marketing, buying ad space programmatically through a DSP…

Exciting ideas, many meetings and now… action!

Dmexco in Cologne is the biggest European meeting place and a community for key players in digital marketing. The last couple of years, we have taken active part in this event. The expo and conference of 2018 took place last…

5 reasons why you should visit DMEXCO

DMEXCO is a one-of-a-kind event each year in Cologne – this year September 12–13. It has been the meeting place for key players in the digital business, marketing and innovation since 2009. It's where industry leaders, marketing and media professionals…

5 tips for advertising around the World Cup

Are you thinking of promoting yourself in connection with the FIFA World Cup? Then you are not alone! We can already see advertising prices starting to increase ahead of June 14 when the world's largest (unofficially) sports event kicks off…

Advertising in a Snap

Emerse is proud to announce that we now offer our clients advertising opportunities on Snapchat. Snap ads is a great way to engage your target audience on mobile and take part in the millions of Snaps sent each day. Over…

Next step for programmatic

Emerse was invited to a breakfast seminar with Dagens Media, a leading Swedish magazine who monitor the advertising and media industry. The themes of the seminar were the future of programmatic advertising and predictive marketing. Living in the midst of…

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