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Don’t work too hard. Use dayparting.

It's important to be frugal with your resources both in terms of the heatwave and with your programmatic campaigns so that you can be as effective as possible. We understand that many have embraced more continental habits such as siesta…

5 tips for advertising around the World Cup

Are you thinking of promoting yourself in connection with the FIFA World Cup? Then you are not alone! We can already see advertising prices starting to increase ahead of June 14 when the world's largest (unofficially) sports event kicks off…

Re-Target Your Target Audience

Re-targeting is a fantastic feature of interest-orientated advertising. Re-targeting tags allow you to revisit people who visited your website previously, or watched your video ad or clicked on your banner; users who already evidenced their interest in your content, product…

Targeting Powered by Proximity

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

Private Market Places

Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…

Targeting Methods

The internet is a very crowded place. Over 3 and a half billion people use the internet regularly worldwide, which accounts for more than 46% of the world population. Finding the right target audience for your digital advert is key…

Weather Targeting

The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products…

Brand Safety

With programmatic buying, it’s important to control the quality of the traffic you are actually buying. None more so than with the prevalence of extremist and other sensitive content online, this could risk brand advertisements appearing alongside inappropriate content.

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