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Fresh leadership at Emerse Ad Operations

Team Emerse has two familiar faces heading up Ad Operations at Emerse; Caroline Geijer and Emelie Lundqvist. Simply put, they lead the team with responsibility for setting up, optimizing and reporting our customers' campaigns in the most effective way. Caroline Geijer, who took over as Team Leader this month, was promoted after…

Private Market Places

Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…

Targeting Methods

The internet is a very crowded place. Over 3 and a half billion people use the internet regularly worldwide, which accounts for more than 46% of the world population. Finding the right target audience for your digital advert is key…

Brand Safety

With programmatic buying, it’s important to control the quality of the traffic you are actually buying. None more so than with the prevalence of extremist and other sensitive content online, this could risk brand advertisements appearing alongside inappropriate content.

Viola Desmond

To mark the Canadian black history month, Historica Canada produced yet another striking video for Heritage Minutes. The video tells the story of the successful businesswoman Viola Desmond and her legal battle with the province of Nova Scotia. She was…

Programmatic TV

It’s a new year with new possibilities and lots of exciting advertising opportunities ahead. Emerse always keeps an ear to the ground, and we know that programmatic video advertising for television is the new big thing. A multitude of on-demand…

Clean Energy Fuels

The food truck business is extremely competitive on the streets of New York City. The competition is rarely more than a few feet away, restaurateurs must work hard to achieve satisfied and returning customers to build a successful business. With…

Discover Catalunya

A classic love story. Boy meets girl. The girl has to leave and the boy is left with a photo on his phone. He’s determined to find her and goes on a journey that takes him through breathtaking Spanish landscapes…

The Unsafe Safety Shoe

The Canadian shoe manufacturer Mellow Walk has taken a new step in safety shoe design. They believe their new products are too good looking they might cause a distractive hazard to workers. In fact, the company is so concerned about…

Project M

Cities can be exciting places to live but if we can’t improve the existing transport efficiency quickly, they could struggle to cope with the increasing population. Project M is exploring ways to improve movement around our crowded cities now and…

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