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ABOUT

A history of performance in

digital adveritising

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Emerse started in 2007 and in the early years focused on delivering digital marketing services to customers in performance driven, digital industries such as gaming, e-commerce and booking services. These customers were early adopters of advertising technology and had a very data driven approach to marketing where every data point was measured and carefully optimized against, driven by highly measurable online sales and results.

 

Our history working for performance and data-driven customers shaped our strategy and vision going forward. The highly experimental, rigorously analytical and constantly improving model of digital advertising we saw some of the world's top digital brands use so successfully was something we wanted to bring to a wider customer base. ​

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Nowadays we work for a broader customer base but our thinking and culture which includes using data to constantly improve advertising remains. Our background from working in highly competitive and measurable industries has enabled us to develop both our services and our technology to use the same thinking when working for customers in other industries.

 

To give us access to the data we wanted and needed to do the best possible work for our customers, we built our own software platforms, models and algorithms along the way. This was the only way we could fully control how technology assisted us and our customers and get access to the raw data we needed to build our own unique models and processes.

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Big impact projects

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In 2012 we were hired by the Obama for America presidential election campaign where we worked directly with the OFA team in Chicago during and until the end of the election campaign. Obama was our largest customer in 2012. Part of the OFA team hired us again in 2013 when we worked for Bill de Blasio in his election campaign to become New York Mayor, an office he after the successful campaign held for 8 years. In these US election campaigns Emerse was hired to manage, analyse, deliver and optimize digital advertising.

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Emerse has since managed the digital advertising for a party in three Swedish election campaigns, including two national elections and one EU election. In the national elections 2018 and 2022 we managed both the nationwide central election digital advertising campaigns as well as about 100 local election campaigns running across the country. These are complex projects with a large amount of separate decision makers, organizations, audiences, creative assets and more. In the 2022 election a team member from Emerse worked full-time in the parliaments house in Stockholm, on-site with the customer, in close collaboration with the Emerse team working at our own HQ. 

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Election campaigns are large and exciting projects that also serve to give Emerse team members extensive training in managing complex advertising projects. But our main customer category consist of business customers where we serve a global customer base. 

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Investors

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We are proud to have the renowned Swedish investment firm Spiltan as investors and shareholders since 2014.

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Awards

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In 2016, Emerse Founder and CEO was awarded 'Entrepreneur of the Year' by The Swedish Federation of Business Owners, the largest business organisation in Sweden representing the interests of around 70,000 business owners. 

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MANAGEMENT TEAM

Some of our team members

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Carl-Johan Grund

Founder and CEO

Carl-Johan founded Emerse in 2007 and has over 20 years experience in advertising technology and digital marketing. Carl-Johan has worked on multiple digital election campaigns, including the the Obama for America US presidential campaign, the Bill de Blasio Mayoral election digital campaign in New York and the Swedish national elections in 2018 and 2022. He was awarded 'Entrepreneur of the Year' by The Swedish Federation of Business Owners.

 

Carl-Johan is the former Chairman of the IAB Task Force for Online Behavioral Advertising and a member of the IAB Europe P3PC Task Force as well as a member of the W3C Improve Web Advertising Group. Carl-Johan holds a Master of Science degree in Industrial Engineering and Management from Linköping University.

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Olga Orishchyna

CFO

Olga joined Emerse after spending five years at one of the big 4 accounting firms, KPMG. As an auditor, Olga gained broad experience by working with customers ranging from local owner-managed businesses to listed international companies.


Olga obtained a Bachelor's degree in Business and Economics at Lund University.

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Lucas Scott

CTO

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Stina Larsson

Head of Sales

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Robert Whelan

Commercial Director

Robert joined Emerse ten years ago and has extensive experience in international sales, including with Coors Brewers, WWRD (UK) and Maglite. A former British Army officer, Robert is a graduate of the University of North London and of Nottingham University Business School

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Vicky Broström

Co-head of Advertising Operations

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