First comes understanding.
Then comes strategy.
First things first. In this case, that means getting a sound knowledge of a client’s business, its goals, the wider market in which it operates and the challenges it faces. Otherwise, anything claiming to be a strategy would be unworthy of the name.
What we mean by strategy
For us, strategy comprises the tactical ideas we develop and implement as well as the measurement, data collection, audience expansion, campaign delivery, analytics and optimisation.
The ever-improving process
Having access to metrics and client feedback is essential for success. (And, in turn, we provide constant progress updates.) What our analysis teaches us about a programmatic campaign is then fed back into the process to achieve even better results.
Let’s hear it for the humans
While our programs can take a large share of the credit for a successful marketing campaign, we have something that transcends coding; however brilliant that may be. And that “something” is our people.
Complementing software that can accomplish what it needs to in microseconds are people with many years’ experience. People who’ve worked with some of the world’s biggest digital advertisers across many different industries.
It’s so nice to finally work with an agency who knows what they’re doing
Head of SEO, Bookatable.com
A lot of people claim to have online marketing expertise. Emerse is the real deal.
Head of Business Development, Betsson