First things first. In this case, that means getting a sound knowledge of a client’s business, its goals, the wider market in which it operates and the challenges it faces. Otherwise, anything claiming to be a strategy would be unworthy of the name.
What we mean by strategy
For us, strategy comprises the tactical ideas we develop and implement as well as the measurement, data collection, audience expansion, campaign delivery, analytics and optimisation.
The ever-improving process
Having access to metrics and client feedback is essential for success. (And, in turn, we provide constant progress updates.) What our analysis teaches us about a programmatic campaign is then fed back into the process to achieve even better results.
"Thank you so much. We've made so many successful decisions together."
Nafiz Choudhury, Online Marketing, Zalando
"We are very excited about the results and what you're doing for us!"
Jan Sassmannshausen, Marketing Lead, Strategic Communication, Amazon
"We really appreciate your partnership. Your team have always done fantastic work for us."
Yasmin Aslam, Obama for America
"Having a media technology partner like Emerse that truly understands the opportunities of programmatic advertising no doubt help us reach our goals."
Thomas Westrum, EVP Digital at Uniti
"Thanks to Emerse Platform, I've learned to find more ways of getting great results, which is the essence of our job!"
Alexander Kollstedt, Display Manager, Viva Media
"Having worked with Emerse for a number of years, they have always delivered the highest results for each and every project. Their customer service is superb and their flexible approach makes working together an easy and enjoyable experience."
Gareth Craven - Product Manager EMEA, Cision
"It’s so nice to finally work with a company who knows what they’re doing."
Rob Rebelo, Head of SEO, Bookatable.com
"A lot of people claim to have online marketing expertise. Emerse is the real deal."
Magnus Hugemark, Head of Business Development, Betsson
Let’s hear it for the humans
While our programs can take a large share of the credit for a successful marketing campaign, we have something that transcends coding; however brilliant that may be. And that “something” is our people.
Complementing software that can accomplish what it needs to in microseconds are people with many years’ experience. People who’ve worked with some of the world’s biggest digital advertisers across many different industries.
For our managed marketing solutions, please contact:
Working with you, we’ll see to it that your advertising accelerates through the first phase of testing and data-gathering. And that it gets results and expands your customer base. We may even, if we find that it works for you, suggest a shift from a campaign-driven approach to one that is “always-on”. Well, why switch off something so good?