First comes understanding.
Then comes strategy.
First things first. In this case, that means getting a sound knowledge of a client’s business, its goals, the wider market in which it operates and the challenges it faces. Otherwise, anything claiming to be a strategy would be unworthy of the name.
What we mean by strategy
For us, strategy comprises the tactical ideas we develop and implement as well as the measurement, data collection, audience expansion, campaign delivery, analytics and optimisation.
The ever-improving process
Having access to metrics and client feedback is essential for success. (And, in turn, we provide constant progress updates.) What our analysis teaches us about a programmatic campaign is then fed back into the process to achieve even better results.
"We’re very happy to work with Emerse on this campaign. Having a media technology partner that truly understands the opportunities of programmatic will no doubt help us reach our goals."
Thomas Westrum, EVP Digital at Uniti
"Thanks to Emerse Platform, I've learned to find more ways of getting great results from a campaign, which is the essence of our job!"
Alexander Kollstedt, Display Manager, Viva Media
"We work with Emerse to help us reaching our global markets. Emerse provided us with fantastic support at our image campaign."
Anita Thallinger, Director Marketing, W&H Dentalwerk
"Having worked with Emerse for a number of years, they have always delivered the highest results and quality views for each and every project. Their customer service is superb and their flexible approach makes working together an easy and enjoyable experience."
Gareth Craven - Product Manager EMEA, Cision
"It’s so nice to finally work with a company who knows what they’re doing."
Rob Rebelo, Head of SEO, Bookatable.com
"I’ve worked with Emerse on a number of projects over the past four years. They always over deliver on campaigns for achievement of KPI’s, reach and for customer service. Emerse always ensure that each project is treated as bespoke and targeted efficiently. Emerse’s inventory access capabilities ensure that we reach the correct audience. I will certainly continue to work with Emerse for any campaign where video seeding is a requirement, thus ensuring a continuing and effective working relationship."
John Dugdale, Head of Media Planning, Media Bounty