Carl-Johan founded Emerse in 2007 and has been CEO ever since. He’s also chairman of an IAB Task Force for Online Behavioral Advertising. He was awarded Entrepreneur of the Year, Lund and Skåne in 2016 by The Swedish Federation of Business Owners. With more than 15 years’ experience in digital marketing, Carl-Johan has worked on presidential election campaigns and strategic advertising for market leaders in fields such as e-commerce, booking and gaming. Carl-Johan holds a Master of Science degree in Industrial Engineering and Management from the Institute of Technology at Linköping University in Sweden.