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Zalando

"Thank you so much. We've made so many successful decisions together." Nafiz Choudhury, Online Marketing, Zalando

Amazon

"We are very excited about the results and what you're doing for us!" Jan Sassmannshausen, Marketing Lead, Strategic Communication, Amazon

Obama for America

"We really appreciate your partnership. Your team have always done fantastic work for us." Yasmin Aslam, Obama for America

The Point

The Point

This fabulous new structure is up and taking shape, with more and more notable companies choosing to move their offices to The Point at Hyllie (Malmö). It will be ready for occupation from…

Viewability

Viewability

Advertisers and agencies have become increasingly concerned that they might be paying for ads that no-one sees. Equally, they want to ensure their ads are actually seen by their target…

Sova

Sova

Sova runs programmatic A/B-testing of ad creatives with Emerse Labs. The result showed that small design adjustments multiplied the probability of achieving more clicks

Sova Case DW

 "It was astonishing when the test campaign proved that even a small difference in design could have a big impact on the click rate. This meant that, based on facts,…

Sova Case CJ

"Sometimes it is not the ads that have been tipped to be successful that perform best; this can be influenced by creators, clients and publishers. The risk of not succeeding…

Ads.txt For Mobile Apps

Ads.txt for mobile apps

IAB Tech Lab has now released the final version of the app-ads.txt. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their…

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