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ABOUT A history of performance in digital adveritising ​ Emerse started in 2007 and in the early years focused on delivering digital marketing services to customers in performance driven, digital industries such as gaming, e-commerce and booking services. These customers were early adopters of advertising technology and had a very data driven approach to marketing where every data point was measured and carefully optimized against, driven by highly measurable online sales and results. Our history working for performance and data-driven customers shaped our strategy and vision going forward. The highly experimental, rigorously analytical and constantly improving model of digital advertising we saw some of the world's top digital brands use so successfully was something we wanted to bring to a wider customer base. ​ ​ Nowadays we work for a broader customer base but our thinking and culture which includes using data to constantly improve advertising remains. Our background from working in highly competitive and measurable industries has enabled us to develop both our services and our technology to use the same thinking when working for customers in other industries. To give us access to the data we wanted and needed to do the best possible work for our customers, we built our own software platforms, models and algorithms along the way. This was the only way we could fully control how technology assisted us and our customers and get access to the raw data we needed to build our own unique models and processes. ​ Big impact projects ​ ​ In 2012 we were hired by the Obama for America presidential election campaign where we worked directly with the OFA team in Chicago during and until the end of the election campaign. Obama was our largest customer in 2012. Part of the OFA team hired us again in 2013 when we worked for Bill de Blasio in his election campaign to become New York Mayor, an office he after the successful campaign held for 8 years. In these US election campaigns Emerse was hired to manage, analyse, deliver and optimize digital advertising. ​ Emerse has since managed the digital advertising for a party in three Swedish election campaigns, including two national elections and one EU election. In the national elections 2018 and 2022 we managed both the nationwide central election digital advertising campaigns as well as about 100 local election campaigns running across the country. These are complex projects with a large amount of separate decision makers, organizations, audiences, creative assets and more. In the 2022 election a team member from Emerse worked full-time in the parliaments house in Stockholm, on-site with the customer, in close collaboration with the Emerse team working at our own HQ. ​ Election campaigns are large and exciting projects that also serve to give Emerse team members extensive training in managing complex advertising projects. But our main customer category consist of business customers where we serve a global customer base. ​ Investors ​ We are proud to have the renowned Swedish investment firm Spiltan as investors and shareholders since 2014. ​ ​ ​ ​ Awards ​ In 2016, Emerse Founder and CEO was awarded 'Entrepreneur of the Year' by The Swedish Federation of Business Owners, the largest business organisation in Sweden representing the interests of around 70, 000 business owners. MANAGEMENT TEAM Some of our team members Carl-Johan Grund Founder and CEO Carl-Johan founded Emerse in 2007 and has over 20 years experience in advertising technology and digital marketing. Carl-Johan has worked on multiple digital election campaigns, including the the Obama for America US presidential campaign, the Bill de Blasio Mayoral election digital campaign in New York and the Swedish national elections in 2018 and 2022. He was awarded 'Entrepreneur of the Year' by The Swedish Federation of Business Owners. Carl-Johan is the former Chairman of the IAB Task Force for Online Behavioral Advertising and a member of the IAB Europe P3PC Task Force as well as a member of the W3C Improve Web Advertising Group. Carl-Johan holds a Master of Science degree in Industrial Engineering and Management from Linköping University. Olga Orishchyna CFO Olga joined Emerse after spending five years at one of the big 4 accounting firms, KPMG. As an auditor, Olga gained broad experience by working with customers ranging from local owner-managed businesses to listed international companies. Olga obtained a Bachelor's degree in Business and Economics at Lund University. Lucas Scott CTO I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Stina Larsson Head of Sales I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Robert Whelan Commercial Director Robert joined Emerse ten years ago and has extensive experience in international sales, including with Coors Brewers, WWRD (UK) and Maglite. A former British Army officer, Robert is a graduate of the University of North London and of Nottingham University Business School ​ Vicky Broström Co-head of Advertising Operations I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

Working closely with customers to build growth and value An experienced team helping you use data and technology to its fullest potential in your advertising. Delivering genuinely data-driven advertising Digital marketing is complex and the opportunities are almost endless. You need to engage in it with the right mindset, the right people and the right tools. ​Our team consists of senior, experienced specialists that work closely with our own internal R&D team. We offer not only ideas and insights but especially also execution. Carefully not just thinking out what needs to be done but also doing it. We are your resource, your team. We look after your digital marketing investments for you and make sure they work to their fullest potential at all times. Get started > "We really appreciate your partnership. You and your team have always done fantastic work for us." Yasmin, Obama for America Emerse Marketing Solutions ​ A highly experienced team to support you with managed services. Full-service digital advertising operations across all digital channels. Setting and following up advertising goals and make them measurable. Implementing strategies to improve, using for example A/B-testing. Data analytics and optimization. ​ Contact us today to learn more > “A lot of people claim to have online marketing expertise. Emerse is the real deal.” Magnus, Head of Business Development, Betsson ​ Making ideas happen Ideas are important but execution is equally or even more important. Relentless efforts in setting up tests, following up with analysis and carrying out changes leads to constant improvements. Just doing one test here and one there is equal to going to the gym just once or twice. It will not generate great long-term results. ​ ​ Tools. Knowledge. Experience. Methods. Systems. Algorithms. Are all important. But so is the dedicated and determined effort to keep on improving, to put in the time to achieve that next step of efficiency. Combining human and machine resources will generate exceptional results when done the right way. Contact us now to learn more > Experimenting, testing and improving Our services are formed to tirelessly work on behalf of our customers to manage the day-to-day operations of their advertising as well as work experimentally and analytically to find areas of improvements, growth opportunities and to help our customers identify what advertising works and what does not. ​ In our view there should not be any guesswork when it comes to digital marketing. Activities can, and should, be analysed and challenged. Part of advertising budgets should always be allocated to experiments and the potential to make improvements. If you run an A/B-test there will always be better and worse outcomes but that doesn’t mean anything is wasted. You win in data and knowledge, that can then be applied to move forward with the best performing strategy. Get started > ​"We are very excited about the results and what you’re doing for us!" ​Jan, Marketing Lead, Strategic Communication, Amazon Our process Businesses typically start with an idea of what audiences, platforms and content to use. As a first test. So far so good. But then usually something happens. An experiment turns into a permanent strategy. Experimentation stops and is replaced with permanent non-changing strategies. The business realizes that digital advertising requires a lot of time and resources to handle. The team managing the ads find themselves tied up in multiple projects giving them less and less time to spend on analysing and improving the ads they are running. In short terms, the ads get stuck in a repeating pattern and they stop improving. ​ Our process involves keeping a constant part of advertising as an experimenting factor. While running “live” campaigns using proven, tested audiences, platforms/publishers and content there is also extensive room for experiments and testing new things. Like a marketing “lab” where new research and ideas are tested in a live environment. Where ideas are carefully followed up. Get started > "We’ve made so many successful decisions together." Nafiz, Online Marketing, Zalando ​ Ideas and Execution We believe there is a methodical approach to building value through digital advertising. We believe there are customers out there who know they could make digital advertising work better for them, but they don’t have the team, skills or time to make it happen. We know the tools, technologies and products that enable businesses to analyse data and make better decisions but also know that those tools are rarely used enough. ​ Contact us now to learn more > The start of a long-term partnership When engaging us to be your partner in digital advertising, we promise to deliver using the full depth of our experience a passionate and results focused service to help your business grow. ​ Building value generating digital marketing involves working with a constant process of analysis, experiments and improvements. It is a never-ending process. Even for advertisers with highly profitable marketing strategies in place the process never ends. ​ With our extensive experience working for advertisers across different sectors in multiple countries globally, we have built an extensive in-house proprietary framework that encapsulates all the activities, thinking and methods used by us throughout the years to achieve success for our customers. Contact our sales team today >

Contact If you are interested in our technology platforms or service solutions, we welcome you to reach out. All requests are processed by our team. Contact us today To contact us, please use the form below ​ WARNING OF SCAM: There is a scam running on platforms like Telegram where someone who might claim falsely to work for us could be asking you to follow Instagram pages, like posts, sign up for a job or partnership with us, or make an investment of some kind. Please be aware that such communication you receive from someone who say they work for us is a scam. We will never ask you to follow any social media posts, like any social media posts, submit or make any investment, send money or funds to us. We do not offer investment products of any kind and we do not offer any kind of advertising or influencer job positions. If you received these kind of messages you should report them to the social media platforms. First Name Last Name Company Email Phone Topic of your request Talk to sales Interested in Managed Services Looking to setup DSP account Request DSP demo Request Labs demo Integrations and Partnerships Other Message Submit

Emerse Labs A platform to optimize your advertising content using machine learning. ​ Let our reinforcement learning algorithm test thousands of ad variations in real-time. It will automatically allocate your advertising investment to the best performing ad at any given time. Add 10 headlines, 10 images and 10 call-to-actions. Get 10^3 equals one thousand different ad versions to test automatically. One will always be the best. Contact us to learn more > Run A/B tests easily with thousands of ad combinations in just a few minutes. Reach 4x to 20x performance increases in CTR, CPC and CPA. With Emerse Labs you can easily insert variables into the ad creative and then enter values you want to test. The platform automatically rotates across different combinations and optimizes towards the best performing version at any time. You can A/B test any content in the ad including both text, images and animations. Upload your creative in HTML5, exchange hard coded parts with variables, enter values you want to test and you are ready to go. A/B-testing Run experiments easily and find out which combination of text, images and content performs best. Easy to use Quickly deploy new experiments. Easily adjust settings and variables in-flight. Machine Learning Our reinforcement learning algorithm will learn by itself, no training needed. After only about 5,000 impressions it will start making decisions to make sure the best possible ad permutation is served at any given time. Real-time data Access real-time data just minutes after your experiment goes live. No delays. Runs anywhere Your A/B-tests can run anywhere where programmatic advertising runs. Find the best performing creative in your live environment. Detailed insights Get information on things like variable importance and confidence intervals, all quantified and constantly updated. Contact us today to get started >

ABOUT A history of performance in digital advertising ​ Emerse was founded in 2007 . In the early years the company focused on delivering digital marketing services to customers in performance driven, digital industries such as gaming, e-commerce and booking services. These customers were early adopters of advertising technology and had a very data driven approach to marketing where every data point was measured and carefully optimized against, driven by highly measurable online sales and results. Our history working for performance and data-driven customers shaped our strategy and vision going forward. The highly experimental, rigorously analytical and constantly improving model of digital advertising we saw some of the world's top digital brands use so successfully was something we wanted to bring to a wider customer base. ​ ​ Nowadays we work for a broader customer base but our thinking and culture which includes using data to constantly improve advertising remains. Our background from working in highly competitive and measurable industries has enabled us to develop both our services and our technology to use the same thinking when working for customers in other industries. To give us access to the data we wanted and needed to do the best possible work for our customers, we built our own software platforms, models and algorithms along the way. This was the only way we could fully control how technology assisted us and our customers and get access to the raw data we needed to build our own unique models and processes. ​ Big impact projects ​ ​ In 2012 we were hired by the Obama for America presidential election campaign where we worked directly with the OFA team in Chicago during and until the end of the election campaign. Obama was our largest customer in 2012. Part of the OFA team hired us again in 2013 when we worked for Bill de Blasio in his election campaign to become New York Mayor, an office he after the successful campaign held for 8 years. In these US election campaigns Emerse was hired to manage, analyse, deliver and optimize digital advertising. ​ Emerse has since managed the digital advertising exclusively for a party in three Swedish election campaigns, including two national elections and one EU election. In the national elections 2018 and 2022 we managed both the nationwide central election digital advertising campaigns as well as about 100 local election campaigns running across the country. These are complex projects with a large amount of separate decision makers, organizations, audiences, creative assets and more. In the 2022 election a team member from Emerse worked full-time in the parliaments house in Stockholm, on-site with the customer, in close collaboration with the Emerse team working at our own HQ. ​ Election campaigns are large and exciting projects that also serve to give Emerse team members extensive training in managing complex advertising projects. But our main customer category consist of business customers where we serve a global customer base. ​ Investors ​ We are proud to have the Swedish investment firm Spiltan as shareholders since 2014. Awards ​ In 2016, Emerse Founder and CEO was awarded 'Entrepreneur of the Year' by The Swedish Federation of Business Owners, the largest business organisation in Sweden representing the interests of around 70, 000 business owners. Industry associations ​ ​ Emerse is a Founding Member of IAB Sweden and a member of the World Wide Web Consortium (W3C).

Demand Side Platform Your Gateway to the World's Programmatic Advertising Market​s Used by brands and agencies for 10+ years Run campaigns anywhere in the world​ Hyper-local geographic targeting Buy from all major ad exchange s, sites and apps Simple to use and robust No minimum spend Pay only for the ad s you buy, no subscription or monthly fees Personal support and managed services Start Now Very proud of our high G2 ratings! image (2) image (2) 1/11 These are some of the ad exchanges you can buy from in our platform Yasmin, Obama for America "We really appreciate your partnership. You and your team have always done fantastic work for us." Jan, Marketing Lead, Amazon "We are very excited about the results and what you’re doing for us!" Nafiz, Online Marketing, Zalando "We’ve made so many successful decisions together." Real-time-bidding has transformed how digital media is bought and sold forever. You now have access to a much larger universe of sites and apps without talking to publisher sales. Using our DSP you can setup and buy programmatic advertising at any time, almost anywhere, on all major ad exchanges. From some of the world's largest publishers to small local sites and apps. Request platform access > Programmatic Media Buying Buy digital advertising across the open web using real-time-bidding. Reach more than 150 global RTB exchanges and millions of publishers. Data-driven Build your own data or use our extensive library of third-party data sources. Flexibility Start and run advertising campaigns when you like. 24/7. Self-service platform with direct market access. ​ A/B-testing Use our comprehensive tools to A/B-test your advertising content, quickly improving performance. Optimization Optimize your advertising using our intelligent algorithms. Focus on reach, cost or performance. ​ Support Our passionate team will help you achieve your goals and more. Speak to our sales team to schedule a demo > Request direct DSP platform access >

Create an account Get started with our platform today WARNING: There is a scam running on platforms like Telegram where someone who might claim falsely to work for us could be asking you to follow Instagram pages, like posts, sign up for a job or partnership with us, or make an investment of some kind. Please be aware that such communication you receive from someone who say they work for us is a scam. We will never ask you to follow any social media posts, like any social media posts, submit or make any investment, send money or funds to us. We do not offer investment products of any kind and we do not offer any kind of advertising or influencer job positions. If you received these kind of messages you should report them to the social media platforms. We normally respond to your request within a few business hours. First Name Last Name Company Email Code Phone Monthly digital ad spend Monthly digital ad spend Message

Precision meets scale with programmatic advertising Move past the ordinary and unlock the full potential of digital media with our proven solutions. Demand Side Platform Your Gateway to the World's Programmatic Advertising markets​ ​ S tart and optimize your ads instantly Run campaigns any where in the world​ Hyper-local geographic targeting Buy from all major ad exchange s, sites and apps Simple to use and robust No minimum spend Pay only for the ads you buy, no subscription or monthly fees Personal support and managed services Start Now > image (2) image (2) 1/11 For more than 15 years we have developed and improved methods, technology and strategies for successful digital advertising. ​ We've had the opportunity to take part in delivering projects including US and European digital election advertising campaigns and we've worked for some of the most incredible and fastest growing brands. ​ We believe in constant improvement fuelled by data and advances in technology. Applying the full capabilities of science and technology on marketing to make it perform at its fullest potential. ​ ​ Contact us today to learn more > A history of successful customer partnerships Clients SOME OF OUR CUSTOMERS Delivering next generation advertising by pushing boundaries of technology and data. TECHNOLOGY We offer a set of unique and well-proven technology solutions including our Demand Side Platform (DSP) for programmatic media buying and our Emerse Labs Machine Learning Platform for A/B-testing and analytics. Available for both our full-service and self-service customers. Learn more SERVICES Beyond platform access, we offer a fully managed service including operations, analytics and delivery of any scale of digital advertising project. Results are driven by ideas, execution, experiments, follow-up and analytics. We help our customers achieve success by managing this process for them. Learn more ABOUT For over a decade we've built technology platforms and delivered services for customers ranging from US and European election campaigns to fast growing global brands. Find out more about our history and team here. ​ ​ More Info Contact us today to get started > Request direct DSP platform access > WARNING OF SCAMS ON PLATFORMS LIKE TELEGRAM There is a scam running on platforms like Telegram where someone who might claim falsely to work for us could be asking you to follow Instagram pages, like posts, sign up for a job or partnership with us, or make a payment or investment of some kind. Please be aware that such communication you receive from someone who say they work for us is a scam. We will never ask you to follow any social media posts, like any social media posts or carry out work for us. We do not offer any kind of advertising or influencer job positions. If you received these kind of messages you should report them to the social media platforms.

Privacy Policy This policy covers Emerse use of personal information that is collected when you provide Emerse with personal information including but not limited to when you use the Website or when you are exposed to advertisements served using our platform or technology. ​ Emerse participates in the IAB Europe Transparency & Consent Framework and complies with the policies and specifications of TCF v2.2 using ID 8. ​ ​ ​ ​ ​ ​ ​ ​ ​ You can opt-out from data-driven advertising that uses Emerse technology at the Your Online Choices platform. To be removed from any audience database used to serve ads with the Emerse platform, please visit the following link and select “Your ad choices” : http://youronlinechoices.com/ . ​ ​ 1. Data Protection Officer For any questions you may have with regards to the Emerse Privacy Policy or any questions you have about personal information stored by Emerse you may contact the Emerse Data Protection Officer (DPO) by using this email: dataprotectionofficer@emerse.com . You may also contact the DPO by post to: Data Protection Officer, Emerse Sverige AB, Hyllie Boulevard 32, 215 32 Malmö Sweden. ​ 2. Data Controller For the purposes of the Personal Data Act (Sweden 1998:204), the data controller is Emerse Sverige AB, registration number 556805-2582 with registered address at Emerse Sverige AB, Hyllie Boulevard 32, 215 32 Malmö, Sweden. The Personal Data Act is based on Directive 95/46/EC which aims to prevent the violation of personal integrity in the processing of personal data. ​ 3. Storage of Your Personal Information Emerse never stores personal information such as name, adress, telephone number or email as part of our advertising technology platform or as part of the serving of advertisements we do for advertising and advertising agency clients. Any data used in or stored by our technology platform is always anonymous and does not contain personal information. Cookie data or IP address is for example never connected to your name, address or email. Further, IP addresses are shortened before they are stored to remove any detailed identification. We require our technology partners and clients to make sure any data used in connection with our technology platform is also anonymous. The only situation we store personal information such as your name is when you contact our team through a “Contact us” form on one of our websites or sign up to a communication service with us such as a newsletter. When you supply any personal information to Emerse, we have legal obligations towards you in the way we use this data. We must collect the information fairly, that is, we must explain how we will use it, and tell you if we want to pass the information on to anyone else. When using your personal information, Emerse will act in accordance with current legislation and is committed to protecting and respecting your privacy. We will ensure that all personal information supplied is held securely, in accordance with the Personal Data Act. ​ Any personal information collected if you submit a contact form on our website is never stored for more than 12 months and you can always request for it to be removed at any time by contacting the Emerse Data Protection Officer. ​ 4. Use of Your Personal Information While we only store personal information for the purpose of responding to your requests when filling out a Contact us form on our website, any anonymous information we hold for the purpose of operating our technology platform and serve advertisements on behalf of our clients or partners will only be used within Emerse and by our clients or partners for the purposes of providing our service s. ​ We will use information held in our technology platform in the following ways: to serve more relevant advertisements from our clients; to ensure that content is presented in the most effective manner for you and for your computer; to carry out our obligations arising from any contracts entered into between you and us; to allow you to participate in interactive features of our service when you choose to do so; to notify you about changes; and to pass on your personal details to select partners and clients we work closely with. If you have signed up to an email newsletter, you can opt-out of such email correspondence at any time by following an unsubscribe link in an email. Otherwise, your information will only be disclosed where we are obliged or permitted by law. We will remove information in the event that you request us to discontinue the holding of your data. ​ 5. IP Addresses, Cookies and mobile identifiers We may collect information about your computer, including where available your IP address, operating system and browser type, to more accurately serve advertisements by our clients that are more relevant to you. Any data used for such purposes is always anonymous and does not contain for example your name or address. For the same reason, we may obtain information using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. In addition to cookies, there are also other anonymous identifier technologies used in some situations, for example mobile identifiers used by mobile applications that don’t support cookies. This anonymous data help us to deliver a better and more personalised service for our clients. Cookies enable us to: better match advertisements with the right audience serve ads that are targeted to a certain audience deliver advertisements to existing customers or visitors of our clients’ websites to estimate an audience size; to customise the advertisements according to the interests of different audiences; to remarket advertisements based on your previous visit to a website; We use the following domains to place cookies: Emerse.com In addition to cookies and identifiers from the domains listed above, we also use anonymous data when provided by other technology vendors. These might include but are not limited to Doubleclick, Google, Facebook, The Rubicon Project, Pubmatic, BidSwitch, SpotXchange, Fyber, Integral Ad Science, Tapad and Falk. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site and services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you visit our site or see advertisements served by our technology. For more information on cookies, please go to http://www.allaboutcookies.org . ​ 6. Disclosure of the company’s policy on Sensitive Segments and Children’s Segments We do not collect sensitive information (such as religion, political opinion etc). The cookie information collected aims to increase the relevancy of the ads being displayed to you. We do not create segments that specifically target people age 12 and under. We do not process any information which could be used by Emerse, directly or indirectly, with the help of a third party or otherwise, to determine the identity of users. ​ 7. How to Opt-out of cookies You can use the cookie management tools in your web browser to manage and remove cookies. Different web browsers handle this in different ways, please see the Help section for your specific web browser for more information on how to manage cookies in your browser. More information about managing cookies, including links describing how to prevent or clear cookies from the most popular browsers, can be found here: http://www.allaboutcookies.org/manage-cookies/ . More information can also be found here: http://www.youronlinechoices.eu . ​ 8. Access to Your Personal Information You have the right to request a copy of the personal information which we hold about you and to have any inaccuracies corrected. Please address requests to Data Protection Officer, Emerse Sverige AB, Hyllie Boulevard 32, 215 32 Malmö, Sweden. ​

Emerse ML Is the location where your ads are running more important than which publishers you buy? How much more important? ​ Analyse Feature Importance data from third party digital marketing platforms.​ ​ Emerse ML will provide you with insights on which parameters have the highest impact on conversion rates and and also quantify their internal weights. Use these insights to further improve your ad targeting, focusing on what matters. Contact us to learn more > Integrate with third-party platforms Emerse ML currently integrate with Google Analytics and can break-down data from any traffic source there. More platforms are added soon. Model training Emerse ML will auto-detect which machine learning model works best for your data and train it automatically. All you have to do is connect your data source and select your goals. Cloud based Emerse ML is accessed through a browser at any time. All data is updated in real-time and you can create as many reports as you like. Contact us today to get started >

Technology Powerful platforms for programmatic media buying and dynamic deployment of optimization using A/B-testing and machine learning. ​ ​ Request platform access > 1 DSP - Demand Side Platform Programmatic media buying at scale. Reaching millions of online media channels globally and locally. From major news publishers to fast growing mobile apps. From big national to local data-driven campaigns. Using our DSP you can buy advertising across the entire open web. ​ Rapid campaign deployment, real-time data, fast and powerful optimization combined with our passionate and experienced support enables advertisers to work dynamically and with flexibility, quickly adapting their advertising to the fast moving needs of their business. ​ Learn more about our DSP > 2 Emerse Labs - Machine Learning for A/B-testing Optimizing ad content to focus on the best performing creative served at any given time for any impression is crucial in order to be successful in digital advertising. Testing 10 unique selling points of your product together with 10 call-to-actions and 10 different images will generate 1,000 different ad versions. Using our tool you can build these creatives dynamically and let our reinforcement machine learning algorithm automatically deliver more of your budget towards the best performing ad combination, at any given time. ​ Learn more about Emerse Labs > 3 Emerse ML - Feature Importance Analysis Using Emerse ML, advertisers can connect third-party data platforms, such as analytics tools, and find out which parameters in their advertising has the highest importance in driving sales and performance. Emerse ML trains unique machine learning models automatically to quantify these metrics. An advertiser can find out that the geographic targeting of their ads massively outweight for example which publisher they advertise on when it comes to conversions and sales. They also get this quantified. With this data, the advertiser can make important decisions on how to optimize their advertising. ​ Learn more about Emerse ML >