Protecting the privacy of consumers while making sure to build a sustainable platform for the advertiser.
We are integrated and certified with leading privacy and data protection frameworks. We believe in a sustainable ad-tech market serving the needs of the consumer, the advertiser and the publisher as well as the technology industry.
Emerse holds an EDAA Licence Agreement for use of the OBA Icon and adheres to the IAB Europe OBA Framework.
We are a member of Interactive Advertising Bureau, IAB, the leading industry association for the online advertising ecosystem. Emerse supports IAB’s Transparency & Consent Framework and is a registered vendor listed at advertisingconsent.eu
How Emerse works to secure quality
To summarise, here is a checklist to raise your ad buyer IQ (Inventory Quality):
1. Partner with a platform that only works with accredited vendors
Evaluate marketplaces and publishers for the value of their audience and the originality of the content. For instance, an organic, loyal audience, is preferred to consumers acquired from other sources. You should also avoid content farms and look-a-like sites that exist only as a backdrop to sell ad impressions. Think of it like this: You, yourself, probably prefer to consume your daily news from a well-known news agency rather than by visiting a low quality site packed with ads.
2. Check that they use ads.txt