A Demand Side Platform (DSP) is a technology platform used by advertisers and agencies to manage and optimize their programmatic advertising campaigns across multiple digital platforms. The DSP connects advertisers to multiple supply sources, such as ad exchanges, ad networks, and supply-side platforms (SSPs), allowing them to buy ad inventory in real-time auctions.
The DSP provides advertisers with tools to manage their campaigns, target specific audiences, and control the types of ads that appear on various digital platforms, such as websites, mobile apps, and social media. The platform also provides real-time data and analytics on ad performance, allowing advertisers to optimize their campaigns and improve their return on investment (ROI).
DSPs are designed to integrate with other ad tech platforms, such as ad servers, data management platforms (DMPs), and verification providers, to provide advertisers with a comprehensive solution for managing their programmatic advertising campaigns.
In the programmatic advertising ecosystem, the DSP plays a crucial role in enabling advertisers to reach their target audiences, using RTB technology, and buying ad inventory in real-time auctions. By automating the buying and selling of ad inventory, the DSP helps to increase efficiency and transparency in the digital advertising industry.
The Emerse DSP is a powerful Demand Side Platform currently serving customers globally in delivering billions of high quality ad impressions in both local, national and international ad campaigns.