Sova runs programmatic A/B-testing of ad creatives with Emerse Labs. The result showed that small design adjustments multiplied the probability of achieving more clicks
When the Spitz jacket was re-launched with improved features and materials, Haglöfs' used weather triggers to reach the target audience based on the current weather conditions
How Obama's re-election campaign was the first U.S. presidential campaign to use online marketing to successfully get his message to the right target audience
How the Film Agency made European film productions and documentaries more accessible. Driving the audience to VoD platforms, which resulted in the growth of 60% YOY over the past 5 years