Crowdfunding is a form of investment that has become increasingly common in recent years. Along with helping companies raise capital, it offers a means to test product demand and generate a following of “brand evangelists”. Emerse’s mission in this partnership is to apply data science to reach these potential investors and brand evangelists with highly targeted messages. Emerse is able to build robust prospect profiles while still adhering to strict privacy controls, including location, lifestyle, interests and more. These factors are rapidly processed to facilitate programmatic targeting on selected sites and digital marketplaces, giving Uniti the ability to serve the right message to the right person, at the right time, and at the right cost. Emerse then helps Uniti draw learnings from the insights gained to further refine its approach, generate significant interest in Uniti, and drive traffic to their crowdfunding website.