Shell
Project M consist of three different videos served in three phases. Targeting ’Millennials’ and the kind of people who appreciate technology, eco, motoring and lifestyle on a global scale. Our use of clever targeting at different times of the day generated the submission of over 600 ideas and more than 5,000 votes for Shell’s Project M. An initiative to engineer an ultra-efficient city car. Over 280 pieces of positive news articles were generated across 40 countries.
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