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Emerse helped Samsung drive a 28.3% global sales increase through a series of aggressive online campaigns.

Samsung, the pioneers of cross-device technology, secured the largest slice of worldwide market share for flat-panel TV’s with phenomenal year on year growth. Using an approach that captured all kinds of device, Emerse powered a multi-video campaign to drive increased sales and attract the target audience to the Samsung content hub website for further engagement.


Faced with strong market competition and the prevalence of cheap, inferior goods coming to the market, Samsung wanted to drive home their quality message and promote their exciting range of cutting-edge product. They wanted to reach the kind of consumer who appreciates quality product, built to last.


Since many consumers use more than one device when researching products and deciding purchases Emerse developed cross-device tracking technology. This enables us to track users across multiple devices, such as Smart TV, smartphones, tablets and desktop and helped identify the most popular platform for reaching the target audience.


We are proud to have played our part in helping Samsung reach No. 1 global TV market share with 28.3% growth across all flat-panel TV product, including LCD, LED and the ultra-large-size UHD TV market, a significant increase over the previous year. We were able to measure that desktop was the most popular device for viewing this particular campaign, followed by Smart TV. This facilitated decisions in-flight to best exploit the winning ad-formats and delivery platforms, making adjustments as necessary to deliver an incredibly successful campaign.


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About Samsung

Samsung Electronics is a South Korean multinational electronics company. It is the flagship division of the Samsung Group, accounting for 70% of the group’s revenue. Samsung has been the world’s largest television manufacturer since 2006.

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