Pizza Hut
By using narrow geo-targeting technology, we were able to guide carefully selected audiences to their nearest Pizza Hut restaurants.
Challenges
To target an audience for the Cheesy Bites campaign during lunch, late afternoons and evenings. Direct the target audience to the nearest restaurant in Stockholm, Gothenburg and Malmö.
Solutions
By using close-range local targeting and intelligent IP address technology we could map specific GPS coordinates. Reaching the target audience within a certain radius around each restaurant.
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Results
Targeting by Proximity
Smartphones and other mobile devices has made internet accessible everywhere, which means that people can stream and watch videos on the go. Recent development in targeting technology together with our own unique algorithms, enables us to distribute video segments towards specific audiences at specific locations.
We also use advanced day-parting technology that controls the distribution of videos to specific hours of the day. Pizza Hut’s videos were only to be visible during 4 to 9pm, which is the time when the target audience is thinking about dinner options and making decisions about what restaurant to visit, or looking for easy food alternatives online.
