Officine Panerai is a luxury Swiss watch manufacturer, founded in Florence, Italy in 1860 by watchmaker Giovanni Panerai. Officine Panerai maintains its headquarters in Florence but is wholly owned by Compagnie Financière Richemont S.A. Panerai is historically a watch and instrument supplier to the Italian Navy. Following the acquisition, Richemont rebranded Panerai as a luxury watch brand and increased prices accordingly. Panerai began selling wristwatches to the public in 1993. Since then Panerai has grown from a single historic boutique in Florence, to a global network of 65 stores worldwide.
Officine Panerai’s exclusive sports watches are a natural blend of Italian design, Swiss technology and maritime heritage. Panerai has four major lines of watches, Historic, Contemporary, Manifattura and Special Editions. Most watches are produced in a limited run and carry a unique number on the back. The focal point of 2016 is the introduction of the Radiomir 1940. Radiomir and Luminor are Historic Panerai wristwatches, designed and manufactured in the 1940s. The two watches played a significant a role in assisting the frogmen of the Decima Flottiglia MAS in their operations during World War II. All watches has been updated to modern standards, with new exclusive materials, improved movements, powerful calibres and longer power reserves.