Obama for America
In the 2012 election, we enabled President Obama to reach over 30 million people. (That’s practically the same as the population of Malaysia.) With 6 times as many views as his opponent. His unsuccessful opponent.
Emerse delivered programmatic video advertising for Barack Obama in the 2012 presidential election campaign. The Obama campaign was innovative in many ways, particularly with regard to taking advantage of online marketing for an election. Many US analysts consider that the Obama campaign was far more successful than the Romney campaign, through the medium of online video, Obama was able to get his message to the right target audience successfully. Emerse helped delivered that success.
About the 2012 Election Campaign
The 2012 reelection campaign of Barack Obama, the 44th President of the United States, was formally announced on April 4, 2011. Obama was opposed in the general election by Mitt Romney. The election took place on Tuesday, November 6, 2012. Obama won his reelection bid by a margin of 51.06 to 47.21%. This was the first time since 1944, when President Franklin D. Roosevelt won re-election, that a Democratic president had won by a majority of the electoral votes and over 51% of the popular vote twice.
The Guardian newspaper noted this was the first U.S. presidential re-election campaign to use Facebook and Twitter for promotion.