Honda

We helped to re-launch the Honda Jazz. It consequently became their best-selling car of all time in Europe. The European campaign for Honda to re-launch Honda Jazz, the ‘Drive Happy’ car packed full of surprises that’ll be sure to make you smile.

Challenges

Challenges

Honda sales in Europe declined between 2009 and 2015. The new generation Jazz, means to help revitalise the brand and increase sales into 2016 and beyond. The new Jazz has been reinvigorated with smart new features that make it look great, drive even better.

Solutions

Solutions

Through premium, high-quality sites we served 3.3 million targeted impressions and delivered 630,000 views representing an over-delivery of 5%. We drove an impressive click-through rate to the Honda landing page of 4% and secured strong social media engagement on Facebook, Twitter, Google+ and YouTube by way of shares, likes and comments.

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Results

Results

The campaign helped drive the popularity of the Jazz model making it Honda’s best-selling car in Europe, comprising 30% of all European Honda sales. Top Gear stated that Honda Jazz is the closest to reality car that money can buy, meaning that a Honda Jazz can cover the majority of the automotive needs that man has today.

Video

The New Honda Jazz

New Jazz, now with totally new energy and smart new functions, which makes great to look at and even better to drive. Time to try something new. The new Honda Jazz.

Awards

C3

Euro Ncap

The all-new Honda Jazz has been awarded the safest supermini of the independent safety organisation Euro NCAP. After being awarded the highest rating of five stars in NCAP, Jazz also won the prestigious Best In Class Supermini 2015 for outstanding safety which makes it better than rest.

About Honda

Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of combustion engines measured by volume, producing more than 14 million combustion engines each year.

Honda’s global car lineup consists of the Jazz, Fit, Civic, Accord, Insight, CR-V, CR-Z, Legend and two versions of the Odyssey. Honda is the second-largest Japanese automobile manufacturer and the eighth largest automobile manufacturer in the world.