Reaching over 7 million people across northern Europe and Scandinavia to drive both brand awareness and sales.
Haglöfs, the leading brand for the outdoor market, use Emerse to advertise programmatically. We distributed their two-phase video campaigns, consisting of two videos; Spitz and Beat the Elements. The primary goal for both campaigns was to create a positive feeling around Haglöfs as a brand and to clearly communicate the idea that if you have the right clothes, you can be outdoors no matter what the weather. Delivering as many quality, highly targeted and as many completed video views as possible, while expanding their audience.
Both campaigns aimed to reach an audience with an interest in the outdoors. We were also challenged to find a new audience that might not yet have explored the outdoors much, or who could be interested in functional weatherproof garments.
We developed a bespoke technology that allowed us to target Haglöfs’ audience based on the viewer’s current or forecasted weather conditions. The more powerful the wind strength, the more exposure to the target audience.