The platform is our pride and joy.
And your secret weapon.

We’ve developed technology that will give you full control over your digital media buying. So you can quickly design and launch powerful bidding agents into the market to execute your own unique programmatic strategies. These are self-optimising: they’ll actually improve themselves over time.

We created the platform ourselves because nothing else in the market met our standards or our specifications. And we’re delighted with our handiwork. Almost as much as our clients are.

Hard-won Technology

Hard-won Technology

We developed and fine-tuned the Emerse DSP (demand-side platform) over a number of years. And we did it while handling live projects: buying ad impressions for billions of people on behalf of many of the world’s leading advertisers.

You’re In Safe Hands

You’re in Safe Hands

We make it a priority to safeguard our clients against ever-present risks. So we’ve developed security to tackle fraudulent traffic, ad collisions, poor quality inventory and suspicious activity. And we avoid all but the highest quality exchanges and publishers.

Ad Formats

Ad Formats

We support both video and display advertising based on IAB standards. That includes our unique, certified hybrid video/display out-stream format.

The Best, Bettering Itself

The Best, Bettering Itself

We wrote our algorithms to be best they could be. But, more than that, we built them to improve the way they perform. The self-optimising software gives you perfect pacing, and strives to meet any sales, reach, cost or any other targets you could name. Or, hopefully, to beat them.

As Global As Your Audience

As Global as Your Audience

You may wish to access an audience on the other side of the world. Or you may have a more local one in mind. Happily, we’re in both places. Because to keep you close to the relevant market, we’ve integrated with 300 exchanges around the world. With infrastructure in 41 different locations.

Know Everything

Know Everything

If you’re impatient for information, you won’t be disappointed. Not only is trading as close to instantaneous as possible, but the information you receive is all in real time.

Privacy Assured

Privacy Assured

As you negotiate and trade with major inventory suppliers and publishers, you’ll be doing so through private marketplaces within the platform. So your business remains your own business.

Support On Tap

Support on Tap

We’ve been around since 2007. We know programmatic advertising inside out. Our brains are yours to pick; our support and expertise are always at your disposal. We’ll happily do anything from giving advice to trading on your behalf. Please feel free to ask for our help.

Acquire An Audience

Acquire an Audience

The platform has built-in data management tools that allow you to achieve what every advertiser wants. Namely to explore, target, build and expand audiences.

The Features:

  • Proprietary ad formats, including exchange-certified out-stream units with support for major video platforms
  • Easy-to-use interface with overview of markets and bidding agents, accessible online
  • Quick-launch and advanced-launch modes for bidding agents
  • Access to proprietary Emerse optimisation algorithm
  • Conversion tracking and optimisation
  • CPC bidding
  • Built-in ad-serving for video with automatic transcoding for all devices
  • Support for VAST, VPAID and MRAID
  • Out-stream and in-stream video formats
  • Support for major IAB formats, including display and video
  • Batch upload of creative, including direct upload from major creative tools
  • Global infrastructure with delivery nodes in 41 locations worldwide
  • Contextual targeting across all exchanges
  • Re-targeting of audiences
  • Geo-targeting down to zip codes
  • ISP or mobile-carrier targeting
  • IP targeting
  • Topic and category targeting
  • Language targeting
  • Direct URL targeting
  • Browser, operating-system or connection-speed targeting
  • Advanced fraud detection with integration to leading third-party providers
  • Inventory and placement-quality scoring and control, including factors such as page-clutter and ad-collision detection
  • Brand safety filters
  • Viewability metrics and targeting
  • Negotiate and trade in private marketplaces (PMP)
  • Build new external audiences
  • Explore and profile custom audiences
  • Expand audiences to find new customers
  • Built-in tag management
  • Data-feed targeting, for example: weather
  • Day-parting (target by time/day of week)
  • Frequency cap and frequency target settings
  • Real-time data with no delay