Weather Targeting

Weather Targeting

The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products are completely weather related, like sunscreen, ice-cream, hot and cold beverages, barbeques, rain coats, and umbrellas.

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Scandinavian Collection

Scandinavian Collection

There is more to Scandinavian cinema than Ingmar Bergman, bleak wintry crime drama and nordic noir. A whole new generation of young filmmakers is challenging these stereotypes and breaking new ground. Walk This Way presents a collection of five striking…

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