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Advertisers and agencies have become increasingly concerned that they might be paying for ads that no-one sees. Equally, they want to ensure their ads are actually seen by their target audience. Viewability is a measurement that tracks impressions and counts the number of ads that are visible to a user. The IAB* describes viewability like this: “A delivered ad view can be classified as a viewable impression if the ad is visible in the browser window, the browser tab is…

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Dmexco here we come!

Following great success in 2015 and 2016, Emerse is exhibiting for the third consecutive time at the world’s largest Digital Marketing Exposition and Conference, Dmexco in Cologne, Germany. Within just a few short years, Dmexco has become the most important…

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