Re-targeting is a fantastic feature of interest-orientated advertising. Re-targeting tags allow you to revisit people who visited your website previously, or watched your video ad or clicked on your banner; users who already evidenced their interest in your content, product or message. With re-targeting you can reach these individuals as they browse across the internet. Cookies allow you to develop a list of users who visited your site, signed up or made a purchase, or interacted with earlier ads. Later…
Next step for programmatic
May 24, 2017
Emerse was invited to a breakfast seminar with Dagens Media, a leading Swedish magazine who monitor the advertising and media industry. The themes of the seminar were the future of programmatic advertising and predictive marketing. Living in the midst of…
Year of the Rooster
April 28, 2017
This week saw Emerse attend the digital transformation and innovation festival 'Year of the Rooster' in Munich - complete with free snow. In May! With a theme celebrating the future of digital business and the changes innovation could bring, there…
2017 Red Herring Top 100 Europe Award
April 12, 2017
We are so excited to announce that we are selected as a finalist for the 2017 Red Herring’s Top 100 Europe Award, a prestigious award honouring the year’s most promising private technology ventures from the European business region. Red Herring…
Emerse launch a brand new ad-format VR-PR
April 1, 2017
Emerse is proud to announce the launch of our new VR-PR (Virtual Reality Pre-Roll). A brand new ad-format specially designed for the new generation video ads filmed with special 360 degree cameras, allowing your target audience to step in to…
Baselworld
March 31, 2017
This week saw Emerse at Baselworld in Switzerland, the largest trade show for the international watch and jewellery industry. Occupying around 1.5 million square feet across several halls, the show had over 2,100 exhibitors from 45 countries with more than…
Mobile World Congress
March 7, 2017
Emerse recently attended MWC in the Mobile World Capital, Barcelona. MWC is the world’s largest gathering for the mobile industry. With more than 2,200 exhibitors and over 100,000 visitors over four days, MWC offers learning and networking opportunities for anyone…