Emerse accelerates with 53% growth in 2018. Our strongest year to date.

Emerse, the Demand Side Platform company, generated sales of more than SEK 46 million and a profit in 2018 with continued high growth anticipated. The sales team has been expanded and expectations for 2019 are high.

Read the Article

Re-Target Your Target Audience

April 20, 2018

Re-targeting is a fantastic feature of interest-orientated advertising. Re-targeting tags allow you to revisit people who visited your website previously, or watched your video ad or clicked on your banner; users who already evidenced their interest in your content, product…

Read Article

Emerse enrols in the IAB’s Transparency & Consent Framework for GDPR

April 17, 2018

The EU has introduced a new regulation called GDPR – The General Data Protection Regulation – enforceable from 25 May. It is designed to give individuals better control over their personal data. In today’s complex advertising ecosystem, companies like Emerse…

Read Article

Should you be concerned about targeted advertising in the wake of the Cambridge Analytica case?

April 13, 2018

We have summarized the scandal surrounding the UK data analysis company, whose shameful methods allegedly helped Trump to his constituent victory in 2016. The case has contributed to the fact that a great deal of Facebook users are now worried that…

Read Article

Targeting Powered by Proximity

March 12, 2018

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

Read Article

Private Market Places

February 21, 2018

Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…

Read Article

Targeting Methods

January 15, 2018

The internet is a very crowded place. Over 3 and a half billion people use the internet regularly worldwide, which accounts for more than 46% of the world population. Finding the right target audience for your digital advert is key…

Read Article

Be in the know

Learn from recent press releases and business news.

Visit our Press Room