How to raise your ad buyer IQ

The Times They Are A Changin’ and there is an industry-wide focus on supply chain efficiency and a greater than ever demand for transparency. This is supported by the introduction of privacy related regulations such as The European Union’s General Data Protection Regulation (GDPR), as well as ads.txt by IAB Tech Lab. As a buyer, you should be aware of typical questionable practices used by dubious publishers. Your absolute best protection is to choose a programmatic partner who is diligent about…

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Should you be concerned about targeted advertising in the wake of the Cambridge Analytica case?

April 13, 2018

We have summarized the scandal surrounding the UK data analysis company, whose shameful methods allegedly helped Trump to his constituent victory in 2016. The case has contributed to the fact that a great deal of Facebook users are now worried that…

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Targeting Powered by Proximity

March 12, 2018

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

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Private Market Places

February 21, 2018

Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…

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Targeting Methods

January 15, 2018

The internet is a very crowded place. Over 3 and a half billion people use the internet regularly worldwide, which accounts for more than 46% of the world population. Finding the right target audience for your digital advert is key…

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Weather Targeting

November 16, 2017

The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products…

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Brand Safety

October 17, 2017

With programmatic buying, it’s important to control the quality of the traffic you are actually buying. None more so than with the prevalence of extremist and other sensitive content online, this could risk brand advertisements appearing alongside inappropriate content.

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