Digital Trends 2017

Digital Trends 2017

We have been up in the watchtower at Media Evolution in Malmö, looking at new digital trends for 2017. Predicting upcoming trends is almost impossible; only time will tell if predictions are proved right or wrong. At this morning’s breakfast seminar the digital communications agency ‘Kan’ presented their views on the likely digital trends for the year ahead. Video seems to be at the very top of the trend-ometer right now. Video content is being created by just about everybody and posted as unedited live video stories across social media channels. This is only the beginning, as more and more platforms start to enable video streams as a new feature. VR goggles are also up and coming. The technology is still very…

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Viewability

Viewability

The whole point of ads is for them to be seen by the target audience, right? Viewability is a way of measuring which ads were actually seen, or had the potential to be seen when served on web pages. There…

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Scandinavian Collection

Scandinavian Collection

There is more to Scandinavian cinema than Ingmar Bergman, bleak wintry crime drama and nordic noir. A whole new generation of young filmmakers is challenging these stereotypes and breaking new ground. Walk This Way presents a collection of five striking…

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