Viewability

Advertisers and agencies have become increasingly concerned that they might be paying for ads that no-one sees. Equally, they want to ensure their ads are actually seen by their target audience. Viewability is a measurement that tracks impressions and counts the number of ads that are visible to a user. The IAB* describes viewability like this: “A delivered ad view can be classified as a viewable impression if the ad is visible in the browser window, the browser tab is…

Read the Article

Don’t work too hard. Use dayparting.

July 31, 2018

It's important to be frugal with your resources both in terms of the heatwave and with your programmatic campaigns so that you can be as effective as possible. We understand that many have embraced more continental habits such as siesta…

Read Article

5 tips for advertising around the World Cup

June 1, 2018

Are you thinking of promoting yourself in connection with the FIFA World Cup? Then you are not alone! We can already see advertising prices starting to increase ahead of June 14 when the world's largest (unofficially) sports event kicks off…

Read Article

Re-Target Your Target Audience

April 20, 2018

Re-targeting is a fantastic feature of interest-orientated advertising. Re-targeting tags allow you to revisit people who visited your website previously, or watched your video ad or clicked on your banner; users who already evidenced their interest in your content, product…

Read Article

Emerse enrols in the IAB’s Transparency & Consent Framework for GDPR

April 17, 2018

The EU has introduced a new regulation called GDPR – The General Data Protection Regulation – enforceable from 25 May. It is designed to give individuals better control over their personal data. In today’s complex advertising ecosystem, companies like Emerse…

Read Article

Should you be concerned about targeted advertising in the wake of the Cambridge Analytica case?

April 13, 2018

We have summarized the scandal surrounding the UK data analysis company, whose shameful methods allegedly helped Trump to his constituent victory in 2016. The case has contributed to the fact that a great deal of Facebook users are now worried that…

Read Article

Targeting Powered by Proximity

March 12, 2018

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

Read Article

Be in the know

Learn from recent press releases and business news.

Visit our Press Room