Weather Targeting

Weather Targeting

The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products are completely weather related, like sunscreen, ice-cream, hot and cold beverages, barbeques, rain coats, and umbrellas.

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Dmexco Here We Come!

Dmexco here we come!

Following great success in 2015 and 2016, Emerse is exhibiting for the third consecutive time at the world’s largest Digital Marketing Exposition and Conference, Dmexco in Cologne, Germany. Within just a few short years, Dmexco has become the most important…

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