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Viewability

Viewability

Advertisers and agencies have become increasingly concerned that they might be paying for ads that no-one sees. Equally, they want to ensure their ads are actually seen by their target audience. Viewability is a measurement that tracks impressions and counts the number of ads that are visible to a user. The IAB* describes viewability like this: “A delivered ad view can be classified as a viewable impression if the ad is visible in the browser window, the browser tab is…

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Listen! We offer Programmatic Audio

Digital listening services such as Spotify, Soundcloud, Targetspot, Triton and Tunein reach 1 billion listeners worldwide every month. Through advertising sparks in listening services, your brand gets virtually undivided attention that can neither be skipped or avoided entirely via ad blocking. By adding Programmatic…

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