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How To Raise Your Ad Buyer IQ

How to raise your ad buyer IQ

The Times They Are A Changin’ and there is an industry-wide focus on supply chain efficiency and a greater than ever demand for transparency. This is supported by the introduction of privacy related regulations such as The European Union’s General Data Protection Regulation (GDPR), as well as ads.txt by IAB Tech Lab. As a buyer, you should be aware of typical questionable practices used by dubious publishers. Your absolute best protection is to choose a programmatic partner who is diligent about…

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