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Targeting Powered by Proximity

Over the past decade, mobile phone usage has exploded. This has made the internet readily accessible anytime, anyplace, as people stream and watch videos on the move. Advertisers must adapt to this trend if they are to remain relevant and…

Private Market Places

Private Marketplace has become one of the most used buzzwords in digital advertising, but how does it actually work? A Private Marketplace for programmatic buying, (or PMP), is an invite-only marketplace where premium publishers invite a select number of advertisers…

Targeting Methods

The internet is a very crowded place. Over 3 and a half billion people use the internet regularly worldwide, which accounts for more than 46% of the world population. Finding the right target audience for your digital advert is key…

Weather Targeting

The weather has the biggest single influence on consumer behaviour after the economy according to the British Retail Consortium. The weather affects what we buy, where we go, what we wear, what we eat, and how we feel. Certain products…

Brand Safety

With programmatic buying, it’s important to control the quality of the traffic you are actually buying. None more so than with the prevalence of extremist and other sensitive content online, this could risk brand advertisements appearing alongside inappropriate content.

Advertising in a Snap

Emerse is proud to announce that we now offer our clients advertising opportunities on Snapchat. Snap ads is a great way to engage your target audience on mobile and take part in the millions of Snaps sent each day. Over…

What’s your Story?

Brand storytelling not only works well for established global brands but also for less well-known brands.  Building a story with sequential video advertising gradually increases awareness and captures the target audience’s attention effectively. Sequential storytelling uses programmatic re-targeting technology and…

Emerse launch a brand new ad-format VR-PR

Emerse is proud to announce the launch of our new VR-PR (Virtual Reality Pre-Roll). A brand new ad-format specially designed for the new generation video ads filmed with special 360 degree cameras, allowing your target audience to step in to…

Advertise Programatically on Spotify

Emerse is proud to announce the launch of programmatic advertising directly on Spotify through our DSP. You can reach users who match the audience profile of your campaign. You can choose from several types of ad format, including video and banner…

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