Four formidable formats for you.

Most of us will watch high-quality video on a screen of some sort during the course of the day. So the opportunities for reaching people this way are incredible.

 

Eeny, meeny, miny or moe?

The technology behind video advertising and other digital marketing has evolved rapidly in recent times. There are now a number of choices available to you that work best with certain types of campaigns. You may wish, for example, to achieve greater social engagement. Or to drive views to your YouTube account. We can help you to accomplish any of your goals.

In-Stream

By being integrated within video content, in-stream may be a marketer’s favourite form of online video advertising. It plays automatically and takes over the viewer experience in the same way that a TV commercial will interrupt programming. Its non-skippable feature does exactly what it claims to it means the entire video is played. Advantages of such high-volume exposure include great brand awareness and a broad reach.

Key attribute: High-volume branding
Video player: Direct video file
Autoplay: Yes; with a non-skippable feature
Device: Desktop, mobile, tablet
Targeting: Geographical, demographical, contextual, topical, interest-based, specific placements and more
Placement: Any publisher with ad inventory; YouTube
Pricing model: CPV and CPM
Maximum video length: Non-skippable: 20 seconds; skippable: 60 seconds
Recommended video length: Under 30 seconds

Out-Stream

Click-to-play and user-initiated, out-stream video appears in specially designated areas on high-quality websites. By integrating your video, we make it seem a part of the fabric of the website on which it appears. It looks more at home; more legitimate, even. Our slim and neat YouTube-certified video player won’t detract from your video’s content. And it comes with handy sharing buttons for social media.

Key attribute: User-initiated high-quality views
Video player: Emerse Player, YouTube-certified
Call to action button: Customisable
Device: Desktop, mobile, tablet
Targeting: Geographical, demographical, contextual, topical, interest-based, specific placements and more
Placement: Full publisher reach
Pricing model: CPV (priced on completed view) and CPM
Minimum video length: No minimum length
Maximum video length: 3.59 minutes
Recommended video length: Under 30 seconds

Facebook

Initially playing silently amongst Facebook content, your video will expand to full-screen with sound when clicked. Its customisable call-to-action button is ideal for driving online sales; items can be added to a shopping basket. It can also increase local sales by showing precisely where shops are. And it can promote an app and make it available for downloading. Facebook is social in nature, of course, so your video can be easily shared by users with their friends and family.

Key attribute: Social engagement
Video player: Direct video file
Autoplay: Yes: click to play full screen with sound
Device: Desktop, mobile, tablet
Targeting: Geographical, demographical, connections, interest-based, specific placements and more
Placement: Facebook; Instagram
Pricing model: CPV and CPM (a view counting at 10 sec)
Maximum video length: 45 minutes on Facebook; 60 seconds on Instagram
Recommended video length: 30 seconds

Banners

Also called display ads, banners are graphical ads embedded within a webpage. And can be found on most sites. They often use combinations of static and animated images, as well as text. Banners with powerful graphics and concise, personalised messages work particularly well for conveying marketing messages, brand stories and creating brand awareness. And their impact can be formidable when they’re paired with video ads. An effective call-to-action will generate clicks on the banner itself, taking the user through to your landing page.

Key attribute: High-quantity brand recognition
Feature: Static, animated
Device: Desktop, mobile, tablet
Targeting: Geographical, demographical, connections, interest based, specific placements and more
Placement: Full publisher reach
Pricing model: CPV and CPM
Top-performing ad sizes: Medium rectangle 300×250; large rectangle 336×280; leaderboard 728×90; wide skyscraper 160×600; more sizes available upon request