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Emerse Labs – Programmatic A/B-testing of Ad Creatives

What ad creatives you use has a massive impact on the effect and results of your advertising campaign. Even after a successful creative process, there are often multiple options or ideas that can be used for text, imagery and other elements in the ad. Now you can run real-time A/B-tests to know for sure which performs best.

Introducing Emerse Labs. Enabling your team to upload ads in for example HTML5-format, define parameters/variables in them that you’d like to test different variations for and provide the values you’d like to test. Our system will then run the different ad variations programmatically to audiences you select and test which version has the best performance, such as conversions or click-through-rate. You get real-time stats on which ads perform best. Our tool can be used seamlessly together with our DSP or with other buying platforms. Each individual will not see more than one variation of the ad during the test. The platform also calculates statistical metrics that give you information about the security of your results, recommendations on how many impressions you need to buy and so forth. Using Emerse Labs you can for example test different copy, images, colours or any other elements in the ad. The tool is directly integrated with the Emerse DSP so you can target your A/B-tests to any audience, publisher and ad format.

Genetically Engineered Ad Creatives

Some clients increase their CTR or Conversion Rate by more than 10x by just making small changes in their ads and testing for results. See the number of permutations (ad variants) automatically when adding placeholders and their values. Emerse Labs will then automatically rotate and show you which variants are the best performing. You get real-time reports showing which variant of your ad creative was best performing.

A few permutations

Easy to use

Design freely, as you are used to. In any size and format. Then easily create placeholder variables within your creatives right inside the platform. Next, add variants you’d like to test in those placeholders for text, images, colours or any other element. Your tests will go live within minutes and results are available at your fingertips in real-time. Optimize creatives to achieve the highest CTR or CPA (using our DSP conversion tracking).

Use the direct connection to our DSP (Demand Side Platform) to activate your A/B-test campaigns instantly. Select publishers, inventory and audiences where you want the test to run. Emerse Labs is seamlessly integrated with the Emerse DSP to make workflow easy. Audiences are automatically split up so each individual doesn’t see (and is effected by) more than one variant of the ad.

Contact us today to get started!
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