IAB Tech Lab has now released the final version of the app-ads.txt. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. This signals that the beta period is over, and IAB encourages buyers and app stores to implement the guidelines, and remove misrepresented app inventory from the programmatic supply chain.
App-ads.txt an extension of the original ads.txt standard which automatically filters out unauthorized bid requests from all suppliers. Ads.txt is an initiative to increase transparency in the programmatic advertising ecosystem, a secure method that publishers and distributors can use to publicly declare the companies they have authorized to sell their digital inventory. In this way, you can be confident that you are using a legitimate partner, with all the assurance that entails.
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