How to create perfect ads:
1. Customised target group – What is interesting to those you want to reach? Can you develop several variants? For example; you can choose to expose Audi ads only to Audi owners.
2. Clear message – Your ads only have a few seconds to capture interest. A clear message of value to the user (such as product & price)
3. Clear CTA button – A clear call to action increase the odds on success (“Book a time” or “Read more”)
4. Scaled design – A “clean” and clear banner will generate clicks. The recipient must quickly be able to understand what the advertiser wants to say. Avoid long texts and keep in mind that it will need to work in different web environments. Sometimes a frame is recommended.
5. Few colours – Fewer colours make it easier to make a decision about if and where to click. Beware of brand recognition factors where images and colours match the landing page design.
6. Right season – Make sure to customise content according to current season and events around the world.
PS: Make sure that the landing page does not leave a potential client disappointed!